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Student Work – Ben Suarez

May 18, 2012 | 4 Comments

Designed by Ben Suarez | Country: United States

“I wanted to take a different approach to skateboard product packaging and make them a bit more mature and clean. I strayed away from the usual bright and flashy style that we are used to seeing and created it with more of an industrial and ever so slightly grunged up appearance.”

Comments

4 Responses to “Student Work – Ben Suarez”

  1. Greg
    May 18th, 2012 @ 2:49 pm

    I’m curious after reading your description about the “industrial and ever so slightly grunged up appearance?” What is the reason for “grunging” it up? Now it looks like it’s a box that’s been on display too long and needs to be replaced. That said, shouldn’t there be a visual reason for you to want to do this treatment? Maybe it requires a better explanation?

  2. Lou Tennant
    June 10th, 2012 @ 4:00 pm

    I think the light scuffing is just right. After all, its a skateboarding product and this look resonates with the audience. Ever see the bottom of a deck?

  3. Alexa
    June 15th, 2012 @ 2:54 am

    Is this a hypothetical company? Have you ever heard of the Upper & LowerCase magazine? http://www.designishistory.com/1960/ulc/
    They also abbreviated to U&LC with a custom (somewhat iconic now) ampersand.
    If you’ve seen this before, is the similarity on purpose?

  4. Ben Suarez
    July 26th, 2012 @ 5:59 pm

    @Alexa
    Yes, this is a hypothetical company for a class project and there’s actually a pretty outlandish reason as to how this name came about.
    I once had to answer what U&LC stood for on a test and my buddy next to me wrote down “Upper & Lateral Content”. The wording was so specific I thought, “Surely this must be correct”. The correct answer was actually Upper & Lower Case and my teacher of course knew one of us cheated and ever since it has become a running joke.
    A pretty silly answer to your question.

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