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Student Work – Ben Suarez

May 18, 2012 | 4 Comments

Designed by Ben Suarez | Country: United States

“I wanted to take a different approach to skateboard product packaging and make them a bit more mature and clean. I strayed away from the usual bright and flashy style that we are used to seeing and created it with more of an industrial and ever so slightly grunged up appearance.”


4 Responses to “Student Work – Ben Suarez”

  1. Greg
    May 18th, 2012 @ 2:49 pm

    I’m curious after reading your description about the “industrial and ever so slightly grunged up appearance?” What is the reason for “grunging” it up? Now it looks like it’s a box that’s been on display too long and needs to be replaced. That said, shouldn’t there be a visual reason for you to want to do this treatment? Maybe it requires a better explanation?

  2. Lou Tennant
    June 10th, 2012 @ 4:00 pm

    I think the light scuffing is just right. After all, its a skateboarding product and this look resonates with the audience. Ever see the bottom of a deck?

  3. Alexa
    June 15th, 2012 @ 2:54 am

    Is this a hypothetical company? Have you ever heard of the Upper & LowerCase magazine?
    They also abbreviated to U&LC with a custom (somewhat iconic now) ampersand.
    If you’ve seen this before, is the similarity on purpose?

  4. Ben Suarez
    July 26th, 2012 @ 5:59 pm

    Yes, this is a hypothetical company for a class project and there’s actually a pretty outlandish reason as to how this name came about.
    I once had to answer what U&LC stood for on a test and my buddy next to me wrote down “Upper & Lateral Content”. The wording was so specific I thought, “Surely this must be correct”. The correct answer was actually Upper & Lower Case and my teacher of course knew one of us cheated and ever since it has become a running joke.
    A pretty silly answer to your question.

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