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Student Work – Brandon Sim

September 15, 2011 | 15 Comments

Designed by Brandon Sim | Country: Singpore

“As a part of my packaging class at Nanyang Polytechnic School of Design in Singapore we were asked to create a new cafe brand/identity and to design the packaging. The design was inspired by victorian patterns and laser cutting was used in making the coaster and the P.O.P. box.


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15 Responses to “Student Work – Brandon Sim”

  1. Selektor
    September 15th, 2011 @ 2:14 pm

    Beautiful pattern! Although, in Spanish, “Culo” means something that i wouldn’t associate with cafe.
    Good work!

  2. Frances L.
    September 15th, 2011 @ 7:50 pm

    Not a good name for a cafe… :s

  3. Sancho
    September 16th, 2011 @ 12:44 am

    In french “Cul” means the same as “Culo” in Spanish. Anyway, good work!

  4. Tatum
    September 16th, 2011 @ 9:04 am

    I looked at his site and it is supposed to be “CULT” not really reading that way…

  5. Selektor
    September 16th, 2011 @ 11:57 am

    Cult? Would never have guessed…

  6. jen
    September 16th, 2011 @ 8:16 pm

    Wow, Cult? Would never have guess either. Honestly it’s frustrating to look at..

  7. Maryline
    September 19th, 2011 @ 6:43 am

    The pattern is beautiful but I find it a bit feminine and wedding like, which could alienate men. Do you think men would have a problem walking around with this packaging? Would they even care if the product was really good and worth it?

  8. Selektor
    September 19th, 2011 @ 11:03 am

    The only problem i could think is walking around with a bag that says “Culo” on it :)

  9. Hallan
    September 20th, 2011 @ 7:43 pm

    Very nice pattern.

    As some other people say, that would be weird in real life.

    Hello, where are you going to eat?
    A. I`m going to eat at Culo (ass)


  10. Danielle
    September 24th, 2011 @ 6:57 am

    Kudos for having a go but unfortunately this fails as an effective piece of communication since I can’t tell what the brand is called. How can such an obvious mistake not seem apparent to the “designer?”

  11. Simran
    September 26th, 2011 @ 9:19 pm

    Gorgeous to look at, but bad typographic choice which = not effective design.

  12. Andrew
    October 6th, 2011 @ 10:45 pm

    Singaporean men wouldn’t have a problem with carrying these around. I do agree with the typographic mess up bit, but in Singapore, not many people understand french or spanish, so they probably wouldn’t know what culo means should they misread it.

  13. MFA
    November 14th, 2011 @ 7:34 am

    eeeer…. culo is ass also in Italian… so… calling a caffè (a tipical Italian drink, or, at least, a Latin drink) with this name is rather…. naive. Even if you are from Singapore. Please get information next time. FAILED!!!!!!!

  14. Ger
    November 16th, 2011 @ 4:29 pm

    CULT could be a good name, blame the artist who decided to use that typography! god…
    It´s like having a pastry shop called “lick my ass”!!!

  15. Vaulk
    November 23rd, 2011 @ 4:37 pm

    Need packaging pattern’s muffin !

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