Lovely Package

Curating the very best packaging design

Student Work – Broby Grafiska School of Communication

October 6, 2011 | 8 Comments

Designed by Lisa Furingsten, Ida Johansson, Stellan Rexmark  & Thomas Björksund | Country: Sweden

“Milko is a Swedish milk producer. There has been a recent downward trend in sales, our task was to make a redesign to boost sales on milk. Bottled water and vitamin supplements have increased in sales, we want to highlight milk as a healthy and natural alternative. By focusing on the freshness we gave a new input on milk.”

Comments

8 Responses to “Student Work – Broby Grafiska School of Communication”

  1. Tove
    October 6th, 2011 @ 9:11 am

    The sales have gone down for Milko due to competing Arlas foul play and the companies are now merging..
    Now these designs are all very nice but they look so very similar! The tradition of Milko is to be local, personal and creative http://lovelypackage.com/milko-milk/#more-7809. Why not honour that personality and use authentic foam bubbles -and chose different ones for each box? The milk inside is not the same kind in each package. Why should the outside box be then? Live a little, and be honest with the consumer, always!

  2. Oliver
    October 7th, 2011 @ 3:15 am

    for me it is perfect … ;)

  3. WATC Design Inspiration
    October 8th, 2011 @ 4:03 am

    Really beautiful and creative work!

  4. Vladan V.
    October 9th, 2011 @ 6:29 am

    I love it!
    Simple and unique. Totally my style.

  5. Catarina
    October 10th, 2011 @ 12:06 am

    I love them!

  6. Jordan
    October 12th, 2011 @ 10:58 am

    I would buy this and I’m lactose intolerant!! The packaging design is great. The simplicity is perfect!

  7. Brandstein
    November 8th, 2011 @ 11:45 pm

    Very well done.

  8. Katherine
    December 13th, 2011 @ 8:55 pm

    Has anyone seen the work done by Minale Tattersfield for Northern Dairies in 1996. Identical. But taking that into consideration this is very nicely executed. Beautiful.

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