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Student Work – Bryan Couchman

November 23, 2011 | 4 Comments


Designed by Bryan Couchman Country: United States

“National Brewing Company is a self initiated project created for my portfolio. I mixed contemporary and vintage elements to create a timeless and relevant label. The Golden Wheat brew establishes a brand language that is flexible enough to be applied to future brews.”


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4 Responses to “Student Work – Bryan Couchman”

  1. akrok design
    November 28th, 2011 @ 2:48 pm

    nice retro look. would like to the the label cut as the shape. maybe with a border.

  2. Stephanie Reith
    December 15th, 2011 @ 12:35 pm

    beautiful work Bryan, for sure– just wanted to bounce something off of you here: I am not suggesting there is malicious intent at hand, but I did notice some striking similarities to a branding design fave of mine, Olive & Sinclair Artisan Chocolates here in Nashville, TN.

    Perhaps you saw some of the O&S designs somewhere and the aesthetic stuck around in your head (I know they’ve been featured on blogs since their launch), perhaps it is pure coincidence, but either way, just thought I’d point out the similarities and give my little two cents worth of caution: be careful out there!

    Infringement vs appropriation is such a gray area these days that you never know what will encourage someone to rile up the lawyers, whether it’s obvious or subtle, deliberate inspiration/homage/theft or accidental. As a student piece for a portfolio, I doubt there’s much chance for trouble, but were it paid work, this (gorgeous) design work might be crossing enough of a line to get you in some muck.

    Again, not suggesting it was purposeful (in fact, you may have arrived at this design conclusion without ever having seen the O&S stuff), just wanted to send my commentary over. Beautiful work though, great job!

  3. Tanner Freeman
    February 15th, 2012 @ 9:53 pm

    Dear Stephanie Reith, I really hope your not serious? Although the designs share a similar aesthetic, it remains student work. I actually attended university with Bryan and feel that he is a super capable designer, and even if he was trying to emulate the Chocolate bar design, I think the main inspiration for both designs come from packaging from the early 1900’s. The Bare Naked Ladies said it best, “its all been done.”

  4. Bryan Couchman
    February 15th, 2012 @ 10:11 pm

    Yikes! Never have seen that though. Pretty sweet though! I know what you’re saying, shame when it happens on purpose. Thanks for looking!

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