Lovely Package

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Student Work – Camille Brunelle

May 13, 2011 | 6 Comments

Designed by Camille Brunelle | Country: Canada

“We Canadians have many traditions; amongst them is the sugar cream fudge. Recipes are passed down from generation to generation and remain a staple in our Christmas holidays and also remain a not so commercialized sweet. A simple recipe made from brown sugar and cream, mixed and cooled off before being chopped into cubes like regular chocolate fudge. When it came to the packaging of this traditional sweet, I wanted to stay close to our canadian roots, reminiscent of our past; the lumberjack and hunter jacket. The concept would be that the sugar cream fudge be moulded in the form of the buttons, as if they were the coat’s buttons themselves. The outside packaging would represent the manliness of each Canadian and the inside lace would represent the sweet and reassuring aspect of all Canadian women.”


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6 Responses to “Student Work – Camille Brunelle”

  1. Ben
    May 13th, 2011 @ 11:58 am

    I think this is how student projects should be. They ought to be fun when you’re not yet in the real world! It’s nice to see that she’s considered not just the outside, but the inside detail, and the novelty of the shaped candy. Packaging like this should be about the entire experience, from shelf to opening and using the product, the interaction should be considered throughout.

  2. bernardo
    May 13th, 2011 @ 4:24 pm

    this packaging I’ve seen elsewhere,Graphic design is lovely but the package design already exists

  3. Camille Brunelle
    May 16th, 2011 @ 5:40 am

    @ Bernardo: do you remember where you saw it?

  4. bernardo
    May 16th, 2011 @ 4:03 pm

    yes, (I am graphinc design student) I remember, I see in a packaging book that style (desing) of packaging. Maybe, you didn’t know…. sometin that happens ….

    the name of book is “packaging prototype”, is a book with the cover pink…….

    I am sorry if I offended you.

  5. Emily
    May 30th, 2011 @ 11:58 am

    randomly came across this page, i thought i should say something…

    this project caught my eye because it looked REALLY familiar to my personal senior project back in 2010 spring.

    though the packaging itself may already exist, like bernardo said, i think it’s more about how designers make use of those existing packaging prototype/templates, and create a unique design of their own.

    there are a lot more packaging designs that uses existing templates, so if that’s also consider a “no-no”, then, i really don’t know what else to say, and why are those template books are still existing.

  6. karina
    June 24th, 2011 @ 11:33 am

    I love this. I am a french canadian living in the states who continuously tries to educate people of our traditions. One being sucre a la creme. Nice work.

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