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Student Work – Camille McMorrow & Bruno Zalum

February 13, 2011 | 9 Comments

Designed by Camille McMorrow & Bruno Zalum | Country: United States

“Stefan Sagmeister asked his MFA Design class at the School of Visual Arts “Can design touch the hearts of strangers?” Bruno Zalum and Camille McMorrow interpreted the question with a wink, and decided to lighten the hearts of people in the midst of a truly dreadful experience: doing laundry!

The gift that they distributed to New Yorkers in laundromats is a single sock, in a custom package silkscreened with hand-type and illustrations. The packaging tells a story of a washing machine named Gene who has been eating everyone’s socks all these years. He was hopelessly addicted to socks. After hitting rock bottom, the story goes that he made these gifts as amends for all the disappeared socks. Camille and Bruno then hit the streets in a Gene the Washing Machine costume they’d designed, distributing the packages to surprised and delighted city-dwellers.”


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9 Responses to “Student Work – Camille McMorrow & Bruno Zalum”

  1. Inger
    February 14th, 2011 @ 3:49 am

    Oh I’d buy one!

  2. mary
    February 14th, 2011 @ 4:08 am


  3. jeff
    February 14th, 2011 @ 12:09 pm

    These are sweet. I want one. A washing machine wrote the copy? Fun story.

  4. Leah
    February 14th, 2011 @ 1:33 pm

    smart and really cute!

  5. Bruno Zalum
    February 14th, 2011 @ 1:55 pm

    Hey Jeff, yeah Gene the machine wrote it! you can watch the clip on

  6. Matt
    February 15th, 2011 @ 11:46 am

    I literally smiled and laughed outloud when viewing this. I’d say ‘you touched a stranger’s heart’

  7. Mat Lyon
    February 16th, 2011 @ 9:46 am

    I love the print quality, how did you get the blue soooooo vibrant???

  8. Bruno Zalum
    February 17th, 2011 @ 1:25 am

    mixed it with loads of white :)

  9. Serge Moushaty
    February 21st, 2011 @ 2:11 am

    tres cool bruz

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