Lovely Package

Curating the very best packaging design

Student Work – Christine Clayton

May 31, 2010 | 3 Comments

Designed by Christine Clayton | Country: United States

“Crayola has a lot of brand equity in their color names. I wanted to create a series of packaging (here: forest green, mod magenta, and purple mountain magesty) which playfully accents these color names.”

Via Brand New Classroom


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3 Responses to “Student Work – Christine Clayton”

  1. Ron
    June 3rd, 2010 @ 7:52 pm

    Super – cute work. Beautifully illustrated. Just doesn’t seem to match the product, finger paint. Think of mom shopping to take care of a project that her kids forgot to tell her about. Is this a paper kit? Amazing for execution and concept, just more focus on what the product promise is all about.

  2. Jean
    June 4th, 2010 @ 5:26 pm

    I’d change the it to a see thru jar instead of frosted, then change the white silhouette, logo and description to a label/sticker so at least you can see the actual paint color when observing the product

  3. Dan
    June 16th, 2010 @ 1:08 pm

    Nice beautiful work but not even close to being appropriate for Crayola. You have missed out on all their signature brand equities. Just using their typeface does not make it appropriate. You have missed their heritage crayon imagery and specifically bold yellow brand color that allows them to brand block on the shelves. If a shopper was walking down an aisle they would not recognize this as Crayola. Cute but not marketable.

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