April 18, 2012 | 4 Comments
Designed by Chul Lee | Country: United States
“The New Cool Kick line from Nivea helps redefine the competitive landscape with a more comfortable and confident approach that is demanding by today’s savvy audience.”
4 Responses to “Student Work – Chul Lee”
I like it. It’s a new look for Nivea, but not new in the market. More and more products are moving toward the minimal sleek look. The second t othe last image is confusing as far as how the package is used.
Very nicely done. Not only is it good for “student work” but I much prefer it to what Nivea currently has. Great job!
Hi, first of all, great job. It’s surprising to find such good work and most of all, realizing it’s from a student. Now, i have some doubts regarding it… how the hell can you manage to make this proposal, not only on a graphical level, but also packaging? Did you re-used some old packaging from other products or are this renders? This truly amazes me…
Thank you for all the comments.
The Nivea product works as a refilling system.
Once the product is done, then you recycle it and get a new refill, insert it on the case, close the lid and put in the cap which functions as a pumping device.
The refillable product heroes were renders, and the rest were inspired by other packagings.
Curating the very best packaging design
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