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Student Work – Chul Lee

April 18, 2012 | 4 Comments

Designed by Chul Lee | Country: United States

“The New Cool Kick line from Nivea helps redefine the competitive landscape with a┬ámore comfortable and confident approach that is demanding by today’s savvy audience.”


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4 Responses to “Student Work – Chul Lee”

  1. Maryline
    April 18th, 2012 @ 6:11 am

    I like it. It’s a new look for Nivea, but not new in the market. More and more products are moving toward the minimal sleek look. The second t othe last image is confusing as far as how the package is used.

  2. Greg
    April 18th, 2012 @ 12:40 pm

    Very nicely done. Not only is it good for “student work” but I much prefer it to what Nivea currently has. Great job!

  3. Beto Lopez
    April 20th, 2012 @ 4:42 pm

    Hi, first of all, great job. It’s surprising to find such good work and most of all, realizing it’s from a student. Now, i have some doubts regarding it… how the hell can you manage to make this proposal, not only on a graphical level, but also packaging? Did you re-used some old packaging from other products or are this renders? This truly amazes me…

  4. chul lee
    May 12th, 2012 @ 1:11 am

    Thank you for all the comments.
    The Nivea product works as a refilling system.
    Once the product is done, then you recycle it and get a new refill, insert it on the case, close the lid and put in the cap which functions as a pumping device.

    The refillable product heroes were renders, and the rest were inspired by other packagings.

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Lovely Package

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