Lovely Package

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Student Work – Cory Ingwersen

February 24, 2010 | 10 Comments


Designed by Cory Ingwersen | Country: Canada

“This class project was an investigation of how to create a more user friendly package for a set of six screwdrivers. The screwdrivers are easily accessible from the ‘open’ slots that indicate the tools name, shape, and size (for quick and clear identification). Reinforced craft paper was used with a one color (100% black) print job to give the overall design a raw and industrial feel, and also cut production costs.”



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10 Responses to “Student Work – Cory Ingwersen”

  1. Jess
    February 24th, 2010 @ 12:12 pm

    Overall, a nice look to the package. I like the single black color on the craft paper because it certainly fits with the ‘industrial-ness’ of the product. I wonder how it’d stand out relative to other packaging on a shelf. For the most part, nice attention to detail, although the “please, screw responsibly” is unnecessary in my opinion. Also, I’m a little confused as to what happens when the person wants to set the screwdrivers down on a surface…might pose a little bit of a problem.

    Again, the concept is good, just a little iffy on some of the practical aspects.

  2. Christina
    February 24th, 2010 @ 1:37 pm

    I like it, although with the screwdrivers sticking out the bottom, it completely eliminates the possibility of being placed on a shelf, which may be inconvenient for some.

    The “please screw responsibly” notice is hilarious, though. ;P

  3. jorg
    February 24th, 2010 @ 2:04 pm

    Very interesting product packaging that might have greater customer impact, if part of a total product design … Agree with Christina’s observation, but believe that can be turned to advantage. Sticking with the total product design notion … one could envision screwdrivers that are collapsible/extendable. Each could be used in the shortened mode or in the extended mode. The shortened mode could fit the compartment without extending past the bottom of the case. The total product design idea should be of interest to consumers … sometime one needs a tool for a longer screw and sometimes for a shorter.

  4. Cory Ingwersen
    February 24th, 2010 @ 2:50 pm

    Thanks for the comments.

    One thing I forgot to mention, this piece was not suppose to be a shelf item, but a hanging package with a bracket being placed through the handle. The reason for this was to create more attention to the product itself, compared to other packages being stacked on a shelf. Shelf space usually means only a few packages are being viewed from the front and others are hidden in behind (therefore being blocked by the enclosed shelf space). If a package is hanging, there are less structural visual barriers, therefore more packages are being seen, and more visual weight or presence is placed on that product in an aisle of a store.

  5. Sven
    February 24th, 2010 @ 5:24 pm

    I have no clue to how screwdrivers are packed in general. I like this packaging. Still i’d like to add a note on practicality; I think there should be tips added to the pointy screwdrivers. People might get hurt when walking through those big DIY-warehouses. However it couldn’t be more ‘ out of the box’.

    : )

  6. Issa
    February 25th, 2010 @ 4:46 am

    I love this, looks pretty nifty. This is a very good and creative way of packaging screwdrivers. Suddenly, screwdrivers don’t look so boring anymore. People might mistake this for a six pack of beer. :) lol

  7. sandy & brad
    February 25th, 2010 @ 9:29 am

    Wonderful , eye catching idea !

  8. Gerlinde Gruber
    February 26th, 2010 @ 10:37 am

    well designed for those target groups!

  9. Greg Walters
    February 27th, 2010 @ 8:16 pm

    One of the better projects that I’ve seen on the site. The fact that it comes from a student makes it that much better. Very well done. Eye catching and funny too.

  10. Tanja
    January 30th, 2014 @ 12:11 am


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