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Student Work – Dan Hinde

May 16, 2012 | 7 Comments

Designed by Dan Hinde | Country: United Kingdom

“D&AD challenged students to create a new brand of Scotch whisky, this included naming the brand, an identity design, packaging and a container. My response is Flora & Fauna, a Superior Scotch inspired by the Miracle of Mother Nature.”



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7 Responses to “Student Work – Dan Hinde”

  1. gillian
    May 17th, 2012 @ 11:50 am

    we love this!

  2. Eli
    May 17th, 2012 @ 6:24 pm

    Great design.

    However…to pay off my design education, I have 20 years bartending experience. So, while I appreciate its beauty, I don’t think the design suits Scotch. Truth is, 95% of Scotch drinkers are men. When it comes to whiskey, women order anything but Scotch (Bourbon, Canadian, Irish, etc.)

    This design would be fantastic for a premium gin or tequila, though. :)

  3. Jasmyn
    May 18th, 2012 @ 1:25 pm

    I agree with Eli. Great design, but doesn’t say “Scotch”. I love the illustration, cork, and pop of color!

  4. Greg
    May 18th, 2012 @ 2:53 pm

    Shouldn’t you have shown it filled with Scotch instead of showing a empty? The design matters to get someone to purchase the bottle or order the Scotch based on the bottle appearance when displayed on a bar. Why would I want to see a empty bottle?

  5. Dan Hinde
    May 21st, 2012 @ 5:56 am

    Hi guys,

    Thanks for your all your comments. I do agree that in the end the outcome moved too far from the Scotch image. Visuals with the bottle filled with Scotch were used for the final design proposal boards.

    Cheers for the comments guys, really enjoyed entering this year so can’t wait to give next year another shot!

  6. Jordan
    June 4th, 2012 @ 11:14 am

    I really like how the type on the back is not centered but off to the right a bit. I find the illustrations to be great, but as a scotch drinker myself I don’t think I would identify it with scotch.

  7. bel
    June 29th, 2012 @ 5:03 am

    It would stand out as unique from the traditional pictures of hardy stags bounding over heathery hills on more classic scotch bottles. As a female long-time scotch drinker, I would find this packaging very intriguing and hard to resist. Actually,the same would be true if it contained a liqueur, or even an olive oil. It’s a very attractive packaging concept. Beautiful work. :)

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