June 5, 2010 | 1 Comment
Designed by Daniel Brokstad | Country: Australia
Daniel Brokstad who is currently studying Communication Design at RMIT University, Melbourne, Australia sent in a selection of some of his beverage packaging design projects.
“I made an alternative design to the Absolut Vodka series, mine being Absolut Madness and Absolut Insanity. I spent ages finishing the bottle design, not to mention this was the very first time I started working with 3D models and rendering the bottle with the design.”
“LE PÉCHÉ is a Premium Absinthe from Switzerland. It was Founded under another name in 1880 in the canton of Neuchâtel. However, in 1910 absinthe was banned from sale and production in Switzerland, and it was at this time some continued to make the drink in secrecy, to please the lovers of the drinks. In the social aspect, it was considered “The Devils Drink”. And this is where LE PÉCHÉ, meaning “The Sin”, got it’s name.
In 2005, the Absinthe ban was lifted in Switzerland, and LE PÉCHÉ was officially released and sold for the first time in almost 100 years. They kept their traditional unlabeled bottle from during the absinthe ban, and gave it a “new face”, being the label the bottle is hiding behind now. LE PÉCHÉ also got a new designed emblem, overall mixing tradition with modernism to create an interesting and appealing Absinthe drink and experience.”
“Brain Juice is a new healthy juice on the marked, but with a new approach! It’s aimed towards teens and young adults who usually consume a whole lot of coca-cola and other unhealthy drinks, and try to make them drink a healthy natural juice. Instead of making a pure and clean design, looking very fruity and fresh and healthy slogans… Brain Juice takes a different approach by being funny, raw and just strange! A guy is sawing his own head off while strangling himself on the package! That’s not normal? It’s brain juice crazy!”