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Student Work – Derek Hunt

October 10, 2009 | 3 Comments


Designed by Derek Hunt | Country: United States

“X Tobacco’s packaging tries to shy away from typical tobacco product branding as far as masking the true nature of the product. The brand (X) is the product and the product (cigarettes, tobacco, papers, filters, etc) is the brand. The packaging reflects this idea of transparency.”



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3 Responses to “Student Work – Derek Hunt”

  1. Ross
    October 12th, 2009 @ 3:13 am

    That’s stupid because tobacco companies don’t choose to shy away from showing their product, they’re just not allowed to. I think if they were allowed to they would produce much more creative and engaging packaging than this (which is essentially just an X in matches, cigs, tobacco, etc).

  2. Casey
    October 12th, 2009 @ 3:49 pm

    I’m not the biggest fan of this. The photos look out of focus and soft to me. Also, I can tell you were going for simple design, but it fell short into the catagory of uninteresting.

  3. Denise
    November 5th, 2009 @ 1:38 pm

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