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Student Work – Dmitri Moruz

February 20, 2010 | 5 Comments


Designed by Dimitri Moruz | Country: Russia

“Brief is to design the packaging for a new line of organic loose teas (not a live project, tea company is Ringtons tea). Things to consider were: to have packaging eco friendly, to communicate the feel of it being exclusive, limited loose tea; try to appeal to young professionals. Solution is incorporating die-cut technique, which brings both: exclusiveness and it is saving on ink, while paper used for the outer layer is made of recycling materials.”






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5 Responses to “Student Work – Dmitri Moruz”

  1. Daniel
    February 21st, 2010 @ 12:02 pm

    Looks great. Love the visual aesthetic. My only question has to do with the tea itself. Is the tea loose inside of the package? If so, would there be any problems with it drying out or releasing too much fragrance in a paper box? I don’t drink tea so I’m just curious.

  2. Dmitri Moruz
    February 22nd, 2010 @ 1:11 am

    Good question

    Ok. The insider could be either coated paper, (if you buy good quality cookies, they are packed in similar bags). Paper, as it is coated from the inside, wouldn’t let neither fragrance, nor freshness be released. There’re not too many good alternatives, but particularly this one could be chosen.
    It is definitely not supposed to be poured right into the box.

  3. Cecilia
    April 20th, 2010 @ 3:49 pm

    I really like this! I love how you’ve given each teapot a personality on the front of each package! I’d buy it.

  4. Melanie
    June 2nd, 2010 @ 2:39 am

    I saw your work mentioned in a business bulletin; quick Google, and wow! This is really amazing work, I love it. The teapots are great! Are they printed on the white box or cut out of it?

    My family’s purchased Ringtons tea products for as long as I can remember. I’ve always thought of it as an old-fashioned brand (something your granny drinks), and I personally switched to Clipper because they’re Fairtrade and funky and have a good selection of teas. But packaging like this would definitely make me look at Ringtons again. Great stuff!

  5. Dmitri Moruz
    June 7th, 2010 @ 2:15 am

    Hi Melanie,

    All the major graphics on the front and back side are cut out,
    thus are created by the contrast with the background color.

    Thanks, D.

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