Lovely Package

Curating the very best packaging design

Student Work – Eric Ellis

March 19, 2010 | 4 Comments


Designed by Eric Ellis | Country: United States

A student packaging redesign project where two different concepts were explored.

“While I didn’t think the existing CLIF Bar’s packaging was all that bad, I did have a few ideas for improvements. I wanted to pull the brand into more of an organic/healthy direction and not have as much emphasis put on the sporty aspect, with the idea that CLIF can be enjoyed even if you aren’t planning on scaling a rock wall anytime soon.”





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4 Responses to “Student Work – Eric Ellis”

  1. Christina
    March 19th, 2010 @ 7:50 am

    I absolutely adore the typography and choice of colors. These look delicious.

  2. Lovely Package
    March 19th, 2010 @ 8:40 am

    @Christina: We agree. This is some of the most polished student work we’ve seen. Props to Eric, we’re sure he’ll go far.

  3. Jesse
    March 19th, 2010 @ 8:50 am

    I am an avid hiker and designer… This is fantastic. Makes me want to get out on the trail. Well done. Love the colors on the mountain silhouettes.

  4. Harriet
    April 13th, 2010 @ 10:52 am

    These are excellent, love the colour and the typography. Love these bars, discovered them coming to canada, the peanut butter ones are super yummy!

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