Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Erik G. de Lopidana | Country: Spain
“Packaging design for a new dark beer from the spanish company Estrella Damm. One of the mandatories was that it had to be a premium beer and that the company’s golden star should appear. During research about the history of beer, I found out that the recipe was developed in Munich in 1888 and I based my whole creative project around that fact.”
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This preliminary packaging concept is from a project exploring our client’s brand progression from a premium perfume brand to include values towards
Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Erik G. de Lopidana | Country: Spain
“Packaging design for a new dark beer from the spanish company Estrella Damm. One of the mandatories was that it had to be a premium beer and that the company’s golden star should appear. During research about the history of beer, I found out that the recipe was developed in Munich in 1888 and I based my whole creative project around that fact.”
