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Student Work – Helen Maria Bäckström

February 26, 2011 | 19 Comments

Designed by Helen Maria Bäckström | Country: Sweden

“The breif was to make a package with a second life.

Noo-Del is a playful and simpel packaging that will stand out on the shelves. The decor of a geisha refers to Asia and asian-food and the decor gets extra playful with the eating-sticks which gives the illusion of being the geishas hairpins. The effect is even more fun when you eat from the package!

The package is useful in several ways: it is easy to carry with, when adding water you can heat up the noodles in a microwave and eat direct from the the package which has a shape of a take-away-package when opening it


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19 Responses to “Student Work – Helen Maria Bäckström”

  1. Joseph Wu
    February 26th, 2011 @ 10:38 pm

    A clever idea, and very cute. However, you should never show chopsticks sticking up out of the food like in the second and fourth shots. In Japan, that hearkens to funerary rites and is considered very bad manners.

  2. Pan
    February 27th, 2011 @ 12:34 am

    Really cute and kitschy, though the image of eating noodle’s from a geisha’s head might disturb some people (noodles = brains anyone? mmmmm, brainss).

    I can imagine how much of a nightmare it would be transport these, with the chopsticks sliding around the little strip of paper that’s holding them to the main packaging. Even if the chopsticks were glued on (which would be inconvenient). Stacking is a semi-issue, given the fact that the chopsticks will take up more space than it has to on supermarket shelves/wherever you plan to sell it.

    Again, making the assumption that it’s only a little strip of paper or similar material holding the chopsticks to the container they might not even make the trip when they get transported around: imagine all the jostling around, chopsticks bumping against each other at the back of a delivery van (chances are it’ll get ripped unless the material’s a little sturdier. Even if though, it’ll be all crinkled and floppy by the time the cartons get to their destination from all the movement).

    Long story short: ditch the chopsticks, it will create all sorts of logistical problems.

  3. HMB
    February 27th, 2011 @ 5:28 am

    Jospeh: I’ll take your information with me for a new photosession! Thank you!

    Pan: Great input, I’ll try to figure out a solution for transportation. :)

  4. Ben
    February 27th, 2011 @ 6:58 am

    Don’t ditch the chopsticks; it’s a student project!! It’s fun and very nice. Leave practicality concerns to when you have a career! Student projects should always show ideas and imagination above all else, practical concerns can be dealt with later.

  5. akrok design
    February 28th, 2011 @ 1:44 pm

    what “Pan” said.

    also exposed chopsticks feels dirty. there’s a reason why they are covered.

    visually, it looks great though. :-)

  6. 比巴卜
    March 1st, 2011 @ 7:52 am


  7. Steve
    March 1st, 2011 @ 7:19 pm

    These are great. Super playful!

  8. Ivan Bel
    March 2nd, 2011 @ 1:04 am

    I am totally agree with Ben!! It is and student work and from this point of view the project is great, because it is fresh, fun and beautiful. You will have to think about transportation and other things later in real projects.

    Congratulations for the project!!! I love it!! Well done!!

  9. HMB
    March 2nd, 2011 @ 12:18 pm

    Thank you all for your nice comments!

  10. Thuan Nguyen
    March 2nd, 2011 @ 2:47 pm

    I’m Asian and I’m offended by the slanty eyes.

    Just kidding. Great stuff. Keep up the good work. 😉

  11. Letícia Motta
    March 16th, 2011 @ 2:16 pm

    Ohh so cute and clean. Nice package.

  12. Onedinkenedi
    March 18th, 2011 @ 4:44 am

    This is simply amazing.

    So clean, and ‘Bullseye’.

  13. tijero
    March 25th, 2011 @ 6:23 am


  14. Lustwaffe
    May 1st, 2011 @ 4:25 pm

    alright. no need to be politically correct on a package design. but WHAT kind of noodle are you selling? Chinese Lo Mein? Japanese Yaki Soba or Udon? Pad Thai? Pho?
    Saying Asian is way too generic and a Japanese Geisha does not represent Asia at all.
    Matter of fact, China and many Asian countries despise Japan for historical reasons.

    If youre not selling Japanese food, youre insulting and pissing off a lot of people.

  15. Lustwaffe
    May 1st, 2011 @ 4:28 pm

    Btw, its like putting
    this kind of crap for fried chicken packaging.

  16. Vix
    July 8th, 2011 @ 3:26 am

    Lustwaffe, in Helens defense stereotypes are used in advertising / design all of the time, take Dolmio Pasta Sauce for example.

    It simply should be taken light heartedly, a tongue in cheek, fun solution that would clearly fly off the shelves.

    As an initial concept it’s brilliant – you can easily ensure the noodle type within the package is Japanese based.

  17. martha ander
    July 20th, 2011 @ 9:23 am

    SUPER BRA snyggt clean bäst

  18. HMB
    July 22nd, 2011 @ 5:04 am

    Thank you all for your very nice comments! I really appreciate it!

  19. Richard Martin
    February 12th, 2014 @ 7:17 am


    Can you contact me, i am very interested in your packaging, i love it, i think its great and would like to use it?

    I look forward to hearing from you

    Richard Martin

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