Lovely Package

Curating the very best packaging design

Student Work – Holly Prince

December 28, 2011 | 18 Comments

Designed by Holly Prince | Country: Canada

“Betty shampoo & conditioner is a product that brings out the best tones for specific hair types. Blonde, Brunette, Ginger and Noire. Instead of explaining the functionality of the product, which many of the competitors do, I decided to have fun with the copy and play around with stereotypes. The goal for Betty is to be fun, cheeky and smart.

The colour palette for each hair type relates to the stereotype and reflects the persona of who that person would be. The rectangular shape of the bottle would fit and stand nice on a bath ledge or shower rack. The bottles have a pump lid for convenience.”


Warning: count(): Parameter must be an array or an object that implements Countable in /nfs/c02/h06/mnt/28959/domains/ on line 399

18 Responses to “Student Work – Holly Prince”

  1. Eli
    December 28th, 2011 @ 8:23 pm

    I find the copy insulting. Who wants to be stereotyped?

  2. alex
    December 31st, 2011 @ 1:56 pm

    It’s funny and simple and works well

    …Eli it’s just shampoo.
    To bad if you feel insulted

  3. Ben
    January 1st, 2012 @ 5:02 am

    Eli, lighten up. The copy is great. Not so sure about the colour scheme on the brunette, though – hard to read the orange on the green/vice versa. Also not sure why ‘Betty’ has to wrap around the side of the bottle – it could easily just be seen as ‘Bett’.

  4. margaretnicholdesign
    January 2nd, 2012 @ 7:30 am

    I feel that the colour scheme could get a bit confusing. I feel the scheme for “raven” works best as the two colours are from the same family. Making them more noticeable as a pair, and easier to merchandise and shop. (I would have thought the shampoos for ginger and brunette would have been a pair)

  5. Sasha
    January 2nd, 2012 @ 6:58 pm

    Great designs Holly.
    I love the girly colour scheme of the bottles, as well as the tongue and cheek copy. It’s a product I would buy. :)

  6. Ranu
    January 3rd, 2012 @ 11:00 am

    I love this Holly! It’s fun and quirky and the colors are happy. Love the bottle shape too.

  7. Jordan
    January 3rd, 2012 @ 4:01 pm

    The overall hierarchy of design is appealing. The y that is bled over to the next side doesn’t work for me.

    The color’s pop out but it would be more interesting if they represented the different categories better.

    The shape of the bottle is great!

    I love the illustrations on the side.

  8. Holly
    January 3rd, 2012 @ 6:37 pm

    Thank you everyone for the comments, I appreciate the feedback.

  9. Lizzy
    January 3rd, 2012 @ 8:38 pm

    I would totally buy this! Whoever feels “offended” by it is ridiculous. I don’t know a single girl or woman who wouldn’t love this and buy it on the spot.

  10. Lisa
    January 3rd, 2012 @ 10:47 pm

    love it holly! id def buy it!!! =)

  11. Jessy
    January 3rd, 2012 @ 11:07 pm

    I would buy this. And as for the “stereotyping”… all the descriptions seem fun and pretty positive to me. Besides, they don’t reinforce stereotypes. They poke fun at them.
    There is a difference. It’s tongue in cheek, so as to attract a sophisticated clientele. Impressive work!

  12. Matt Opsahl
    January 4th, 2012 @ 10:19 am

    I love this.

  13. Anna
    January 4th, 2012 @ 10:34 am

    The bottle shape and colors, as well as the type choice, is great. I do, however, agree with Eli on the copy – if not insulting, it’s at least pretty dumb and rather unnecessary; why would you want to put off potential customers who don’t feel they fit the assigned mold?
    I love that the bottles have a pump, though, excellent UX thinking, saves one from dropping a slippery shampoo bottle all over the shower.

  14. Kate
    January 6th, 2012 @ 8:48 am

    I wish I was as tight lipped as Matt, above.

    However I am not – The iconically 50’s colours, equally iconic ‘of the time’ name, both of which having a mega comeback right now, combined with the sassy attitude that girls pride themselves for means these puppies would fly off the shelves. And that dude who was confused at the wrap around text obviously needs spoon feeding – it adds another element of design which I think absolutely works! As for the issues people are having with the copy tone, style and word choice – welcome to the new consumer world. If you are genuinely ‘offended’ by the words on a shampoo bottle, my deepest sympathies go out to you in this scary time of REAL LIFE. Mellow out! Have some fun! The words are extremely necessary – they are yet another form of brand personality shining it’s own, unique light. If you don’t like the brand personality there is a reason for it – it’s not aimed at girls like you.

    Now, for girls who like to have a bit of swag, some added confidence and an extra smile in every day – Holly, you’ve invited us to the kind of quirky lifestyle that sassy chicks across the globe want to be a part of, very well done xx

  15. Kristine Nilan
    February 23rd, 2012 @ 2:13 pm

    Love love love. The copy is my favorite part of this project. Did anyone see the commercials for the John Frieda shampoo collection? They were cheeky just like these and did really well. Nice work Prince.

  16. jenny
    June 28th, 2012 @ 12:44 pm

    Love your work. Would you please let me know how to get in touch with you? I would love to chat with you about a potential project.

  17. Ayn Roberts
    August 23rd, 2012 @ 2:49 pm

    I agree that the color choices should create more contrast as the text can be hard to read at points. The concept imo, is wonderful and speaks strongly to the target demographic.

    A little point though: This is a blog where opinions on design and concept are shared. As everyone is entitled to their opinion, it is immature and hostile to call out others’ thoughts on the design/concept as invalid for any reason based on your own personal opinions. We all bring our own thoughts and experiences to the way we interact with products and advertising, all of which have a real effect on the success of such product.

    *gets off soapbox*

  18. holly
    September 12th, 2012 @ 12:58 am

    Thank you Jenny. I would love to chat with you sometime about a project. You can email me at

Your Comment

Lovely Package

Curating the very best packaging design