February 21, 2010 | 3 Comments
Designed by Januar Rianto | Country: Malaysia
“The brief is to design an alcoholic bottled label as well as choose the right bottle, so it suits the concept chosen.”
“About the name: named after the Finnish language, which literally means ‘Cheers’ and symbolizes happiness and joy. During family or friend gatherings, we usually serve beer and toast before we drink it, raise our bottle/can/glass and say ‘Cheers’. This is how people show their joy, fellowship and warmth to each other.
About the splashes: It might be water (here, water refers to beer) that splashed out during the toast. The splashes symbolize the energy, spirit and the power of the people.
About the label: to design something different for bottled beer labeling and packaging, not only different, but fresh. I simplified them, by only using one label in the front, with clean typographic arrangements. All of the information is clearly and nicely arranged in one label with the shape of water (beer) splashes, different shapes for each type of beer.”