Nov 3, 2009
Student Work - Jess McGeachin
Designed by Jess McGeachin | Country: Australia
“Westmalle Tripel is a Belgium beer brewed by monks of the Westmalle Abbey. It is sold as a not-for-profit product with all surplus donated to charity.
My concept behind this packaging was very much driven by religious imagery, inspired by the Abbey that the beer is made in. The iconic arch of a stained-glass window is reflected in the typography, bottle and carry pack of the product. The packaging is designed to allow light through to further emphasize the intended aesthetic.”
10 Comments, Comment or Ping
akrokdesign
nice work, jess.
Nov 3rd, 2009
Daniel
Beautiful!
However, the beer will taste awful with this translucent glass.
Nov 3rd, 2009
Avi
love the way the window is incorporated in the carrier. awesome.
Nov 3rd, 2009
Eva Gaisberger-Wrann
Well thought-out.
Where can I get one?
Nov 3rd, 2009
Oliver
wow … looks like a cathedral - very cool design work!
Nov 4th, 2009
Jesse Hamilton
Great concept and it looks awesome, but as stated above, light is the enemy of beer so clear glass isn’t an option for anything other than bud light.
Nov 4th, 2009
Virginia
Brilliantly resolved, well done!
About the ones doubting about the light going through the colored glass: most beers have a light green coloured glass packaging. So it is that a strong beer needs a green or brown coloured glass to protect it from the UV light? I am not expert, but seems to me that this packaging has a coloured glass and therefore should protect as well the beer - it is not a cristal clear, so I don´t understand the concerns about change in flavours etc…
Nov 5th, 2009
Sean Coates
Yes. Beer needs brown glass (or otherwise non-transparent packaging) to protect it from UV light.
UV light has a negative effect on isomerized hop compounds (what makes beer bitter) and turns them into a chemical that’s similar to what a skunk excretes.
This is partially why Heineken is such a terrible tasting beer (green bottles).
S
Nov 5th, 2009
Lloyd design
East meets west in the purity and simplicity of colour and typography, blending beautifully with gothic form.
No one will leave these beauties out in the sun!
Nov 10th, 2009
Matt
You can package in clear glass but you need reduced hop extracts like Tetrahop and/or Redihop and late hop essences that are not effected by the blue green or UV light spectrum .
Using hop extracts go against the traditional Trappist methods that are used to brew Westmalle but many macro brewers use hop extracts for many beers including those packages in amber glass
Dec 9th, 2009
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