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Student Work – Jess McGeachin

November 3, 2009 | 10 Comments

westmalle1

Designed by Jess McGeachin | Country: Australia

“Westmalle Tripel is a Belgium beer brewed by monks of the Westmalle Abbey. It is sold as a not-for-profit product with all surplus donated to charity.

My concept behind this packaging was very much driven by religious imagery, inspired by the Abbey that the beer is made in. The iconic arch of a stained-glass window is reflected in the typography, bottle and carry pack of the product. The packaging is designed to allow light through to further emphasize the intended aesthetic.”

westmalle2

westmalle3

Comments

10 Responses to “Student Work – Jess McGeachin”

  1. akrokdesign
    November 3rd, 2009 @ 5:43 pm

    nice work, jess.

  2. Daniel
    November 3rd, 2009 @ 5:50 pm

    Beautiful!
    However, the beer will taste awful with this translucent glass.

  3. Avi
    November 3rd, 2009 @ 10:26 pm

    love the way the window is incorporated in the carrier. awesome.

  4. Eva Gaisberger-Wrann
    November 3rd, 2009 @ 11:58 pm

    Well thought-out.
    Where can I get one?

  5. Oliver
    November 4th, 2009 @ 3:51 am

    wow … looks like a cathedral – very cool design work!

  6. Jesse Hamilton
    November 4th, 2009 @ 1:50 pm

    Great concept and it looks awesome, but as stated above, light is the enemy of beer so clear glass isn’t an option for anything other than bud light.

  7. Virginia
    November 5th, 2009 @ 4:57 am

    Brilliantly resolved, well done!

    About the ones doubting about the light going through the colored glass: most beers have a light green coloured glass packaging. So it is that a strong beer needs a green or brown coloured glass to protect it from the UV light? I am not expert, but seems to me that this packaging has a coloured glass and therefore should protect as well the beer – it is not a cristal clear, so I donĀ“t understand the concerns about change in flavours etc…

  8. Sean Coates
    November 5th, 2009 @ 12:28 pm

    Yes. Beer needs brown glass (or otherwise non-transparent packaging) to protect it from UV light.

    UV light has a negative effect on isomerized hop compounds (what makes beer bitter) and turns them into a chemical that’s similar to what a skunk excretes.

    This is partially why Heineken is such a terrible tasting beer (green bottles).

    S

  9. Lloyd design
    November 10th, 2009 @ 4:14 pm

    East meets west in the purity and simplicity of colour and typography, blending beautifully with gothic form.
    No one will leave these beauties out in the sun!

  10. Matt
    December 9th, 2009 @ 5:27 am

    You can package in clear glass but you need reduced hop extracts like Tetrahop and/or Redihop and late hop essences that are not effected by the blue green or UV light spectrum .

    Using hop extracts go against the traditional Trappist methods that are used to brew Westmalle but many macro brewers use hop extracts for many beers including those packages in amber glass

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