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Student Work – Jessica Haas

September 1, 2013 | 1 Comment

Designed by Jessica Haas | Country: United States

“This was a school assignment in Packaging 101. The project was to design a beverage of your choice and the challenge was hat you’re limited to only one color. We the lack of 4 color imagery I was forced to utilize the color of the beverage itself. A few people in my class were doing juice so I moved to a more fun option, a cocktail mix which allowed me to experiment with different bottle shapes. The Boston round had a great feel to it and was calling out for typography. I decided to keep it simple and just use type but my professor felt it needed some sort of appetite appeal. I finished the assignment off with a small illustration of a lemon slice which I think really makes the piece eye catching.”

Comments

One Response to “Student Work – Jessica Haas”

  1. richard charles
    September 2nd, 2013 @ 2:45 pm

    this simplistic yet sophisticated design would capture my attention. you want to reach out and taste the product with the appealing display of the chilled pitcher and fresh lemon backdrop. job well done in my humble opinion. rc

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