Lovely Package

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Student Work – Joao Ricardo Machado

September 27, 2009 | 14 Comments


Designed by Joao Ricardo Machado | Country: Portugal

“This is a project for a ice cream identity and package family for kids. It was a final college project created for the Graphic Design Project class in the College of Arts and Design Caldas da Rainha (ESAD.CR), Portugal. The faces and expressions interact with the kids by showing how fun and delicious it is to eat ice cream and turn the package into a collectible and reusable fun object for kids. Particularly, I always feel like laughing when i look at theses happy faces.”






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14 Responses to “Student Work – Joao Ricardo Machado”

  1. Kyan Blue
    September 27th, 2009 @ 10:09 am

    Mm. That looks wonderful. I’d buy this, eat the ice cream, and display the container on my bookshelf. Who wouldn’t? 😉

  2. Charles H
    September 27th, 2009 @ 10:26 am

    Is there room for all that on the container?

  3. Wan Kimm
    September 27th, 2009 @ 10:31 am

    Aw, that’s gorgeous! 😀 I certainly would get it.

  4. margarida almeida
    September 27th, 2009 @ 12:54 pm

    bom trabalho! gostei muito

  5. mirovingian
    September 27th, 2009 @ 2:00 pm

    those look pretty damn frightening

  6. Jeanee
    September 27th, 2009 @ 2:12 pm

    Very nice. LOVE the whole look and feel.

  7. monica from hola!design
    September 27th, 2009 @ 7:51 pm

    oh my! I LOVE THIS! Must blog about it right now!

  8. Eduarda Rodrigues
    September 28th, 2009 @ 3:20 am

    É bom ver trabalho português por cá!
    Combinação de cores muito bem conseguida… Muitos parabéns!

  9. Neil Martin
    September 30th, 2009 @ 9:40 am

    I’m confused. There are three distinctive ‘sides’ to this pot, but there’s no room for them all.

  10. João Ricardo Machado
    October 1st, 2009 @ 11:16 am

    Yeah, there is! I made the real prototype.

  11. Fabio meneghini
    October 2nd, 2009 @ 7:44 am

    Maravilhoso! Lúdico na medida! Parabéns!
    Gostaria q fossem do meu sorvete!

  12. yeon
    October 12th, 2009 @ 6:03 am

    cuuuuuuute! 😉

  13. ami
    November 18th, 2009 @ 7:54 am

    Honestly, I feel rather terrified by that packaging. I imagine little kids running away screaming.

  14. BDD
    November 23rd, 2009 @ 12:08 pm

    Very impressive work! I’m sure if you were to submit something like this to a company in the US, they’d ask for the faces to be “friendlier”. I think the entire concept is brilliant and would definitely buy into it…. if I owned an ice cream manufacturer. Great work!

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