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Student Work - Joao Ricardo Machado

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Designed by Joao Ricardo Machado | Country: Portugal

“This is a project for a ice cream identity and package family for kids. It was a final college project created for the Graphic Design Project class in the College of Arts and Design Caldas da Rainha (ESAD.CR), Portugal. The faces and expressions interact with the kids by showing how fun and delicious it is to eat ice cream and turn the package into a collectible and reusable fun object for kids. Particularly, I always feel like laughing when i look at theses happy faces.”

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14 Comments, Comment or Ping

  1. Mm. That looks wonderful. I’d buy this, eat the ice cream, and display the container on my bookshelf. Who wouldn’t? ;)

  2. Charles H

    Is there room for all that on the container?

  3. Aw, that’s gorgeous! :D I certainly would get it.

  4. bom trabalho! gostei muito

  5. mirovingian

    those look pretty damn frightening

  6. Very nice. LOVE the whole look and feel.

  7. oh my! I LOVE THIS! Must blog about it right now!
    http://www.holadesign,blogspot.com

  8. Eduarda Rodrigues

    É bom ver trabalho português por cá!
    Combinação de cores muito bem conseguida… Muitos parabéns!

  9. I’m confused. There are three distinctive ’sides’ to this pot, but there’s no room for them all.

  10. Yeah, there is! I made the real prototype.

  11. Maravilhoso! Lúdico na medida! Parabéns!
    Gostaria q fossem do meu sorvete!

  12. yeon

    cuuuuuuute! ;)

  13. ami

    Honestly, I feel rather terrified by that packaging. I imagine little kids running away screaming.

  14. BDD

    Very impressive work! I’m sure if you were to submit something like this to a company in the US, they’d ask for the faces to be “friendlier”. I think the entire concept is brilliant and would definitely buy into it…. if I owned an ice cream manufacturer. Great work!

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