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Student Work – Joe Montefusco

July 8, 2010 | 3 Comments

Designed by Joe Montefusco | Country: United States

“My class was asked to design the identity (and any subsequent packaging needed) for any company of our choosing, invented or existing. I have been interested in designing my own brewery identity for a pretty long time, so I decided to create Trouble Brewing Co.

The idea behind this invented brewery was it would be a really intense kind of badass punky small brewery located in Seattle, WA. To achieve this look, I implemented a series of various techniques meant to reference the aesthetic of rock gig posters. I wanted Trouble Brewing to have a humorously over the top confrontational edge, so I tore the edges of labels and used type and various phrases to create that feeling.”


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3 Responses to “Student Work – Joe Montefusco”

  1. Joe Montefusco
    July 8th, 2010 @ 9:35 am

    Hey thanks for featuring me! If you’re interested in seeing any more of my work, please check out my website which is updated periodically, or my flickr which is generally more up to date with all of my work.


  2. Lisa Berry
    July 9th, 2010 @ 6:41 am

    Great work!

  3. Sara
    July 10th, 2010 @ 8:11 pm

    Way to go Joe! Can you really open this brewery?

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