Student Work – Jongwon Lee

“BrewBeak Beer Series Packaging Design artfully fuses craftsmanship and art, reflecting the brand’s philosophy and the beauty of nature. Through minimalist design and bird-themed illustrations, each package uniquely represents different beer varieties, creating a memorable and sophisticated brand identity.”

Budweiser introduces a limited edition beer bottle for the lunar new year, embracing Vietnamese traditions. The design incorporates the zodiac animal and vibrant colours, symbolising luck and prosperity, making it a perfect gifting choice.

The design strategy adopted by Holman\Design® draws upon an eclectic mix of inspirations, including tarot cards, tattoo art, and gypsy culture. This choice reflects a deliberate effort to imbue Roca’s branding with layers of meaning