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Student Work – José Luis García Eguiguren

February 27, 2010 | 15 Comments


Designed by José Luis García Eguiguren | Country: Spain | Fonts used: ITC Friz Quadrata

“Our assignment was to create an elegant product-line for a famous chef. I chose Gordon Ramsay, a renowned UK chef who has received 10 Michelin stars. For this, I utilized a clean and simple design that emphasized the typography as a differentiating element to accompany the photography.  Instead of laying out the food as it would appear on a plate, it is placed in a more artistic manner as if it was a sculpture. I used photographs on the  lateral panels of the boxes in order to create a more dynamic brand (example: escargots and marmalades). As you can see, it’s a very clean, elegant and simple way to create a brand that is unified by a typographic style.”














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15 Responses to “Student Work – José Luis García Eguiguren”

  1. Tim Richer
    February 27th, 2010 @ 8:58 pm

    Very elegant and simplistic design. Did you take the photos yourself, or are they from stock images?

  2. Juan
    February 28th, 2010 @ 3:18 am

    Se parece un pcoo al de Martin Berasategui no?

  3. shang li
    February 28th, 2010 @ 5:21 am

    Amazing! It looks nothing like a student’s work. Im deeply impressed.

  4. jose luis garcia
    February 28th, 2010 @ 11:52 am

    thank you shang li

  5. Erik Mellenius
    March 1st, 2010 @ 12:49 am

    I see lots of student work on this site that suffers from poor research and/or bad concept testing.

    The packages are good, really good. But the products shows that whoever came up with them knows nothing about cooking. Gordon Ramsay would never put his face on a product line like that, and if he did, he would be considered a huge sell-out.

  6. jose luis garcia eguiguren
    March 7th, 2010 @ 5:06 am

    i didnt took the pics but alot of them are a mix between different pictures and i added things to it.

  7. Maja Pelc
    March 9th, 2010 @ 4:23 am

    It’s sooooo different to the personal style of chef Gordon. I mean, all I can think of whey you say Ramsey is yelling and insulting and screaming! :) These are very stylish, quiet and balanced. I like them a lot.

  8. Mikail
    April 6th, 2010 @ 4:03 am

    Have you used any 3d software in order to make this? or is it photoshop-illustartor job…

  9. Chantal
    May 19th, 2010 @ 7:15 am

    Me dices donde has estudiado???? trabajas con una madurez visual exepcional! y eso a mi misma edad…me cuentas donde hiciste tu master…. mis felicitaciones!

  10. ryan
    September 7th, 2010 @ 4:19 pm

    what typeface has been used on this project??

    it looks great


  11. Sylvain
    April 1st, 2011 @ 9:14 am

    Nice work.
    But the most stars you can get by MICHELIN is 3…
    10 is a little bit overdrived. Isn’t it ?

  12. Reza Rowhani
    April 25th, 2012 @ 9:51 am

    You get an A on typography from me.

    January 12th, 2014 @ 4:13 pm

    Pero…entonces…¿estos productos existen de verdad o es simplemente un trabajo para ver que tal quedaría?
    Me había hecho la ilusión de comprar todos los productos pero no los encuentro por ninguna parte.

  14. ์Nitipun Sorat
    January 23rd, 2014 @ 11:14 pm

    I agree with Maja Pelc. It isn’t quite Gordon Ramsay character.

  15. Serhio
    September 23rd, 2014 @ 12:19 pm

    The simplicity is the perfect balance between style and full taste of feelings in Yours masterpiece. Congrats Future PRO :-)

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