Lovely Package

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Student Work – José Luis García Eguiguren

March 24, 2010 | 25 Comments

mixed1

Designed by José Luis García Eguiguren | Country: Spain

The idea of this project is to sell emotions through a product. I selected a mix between a concoction and vodka. The concoction is a fruit blend that contains emotions such as love, sadness, happiness, fear and anger. The Mixed Emotions cocktail evokes an emotion and changes your attitude according to your preference.

The spiral structure forms two straws that invite the consumer to visualize how the liquids combine as they drink. Two tiny mecanisms outline the straws to bottom of the container, allowing air to enter and hence permitting the customer to absorb the liquid. The cap provides an air-tight seal, thus enclosing all openings.

While the front panel invites the consumer to drink, the back panel depicts phrases to illustrate the type of experience the customer will encounter. Because of its design, the consumers can dance, jump, go wild or do whatever they please without worrying about spilling their drink or breaking the bottle.

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Comments

25 Responses to “Student Work – José Luis García Eguiguren”

  1. Oliver
    March 24th, 2010 @ 7:29 am

    cool … but is it practical?

  2. Christina
    March 24th, 2010 @ 7:29 am

    WOW! I’m awe-struck! This is the best student work LovelyPackage has showcased yet! The concept, typography, color, and package design are all at their strongest, seamlessly merged together to create a refined, yet exciting, product.

    On a side note, the idea of a gloom drink really amused me. I’m imagining the type of person who would buy that one… 😛

  3. Matthew Manos
    March 24th, 2010 @ 9:01 am

    awesome work! who cares about practicality, thats what makes the world limit itself. cool work, does he have a website up?

  4. AMD
    March 24th, 2010 @ 9:58 am

    So… ugly… sorry.

  5. Rebecca
    March 24th, 2010 @ 11:12 am

    Very cool idea and design. I want some. Can you buy em somewhere?

  6. Greg
    March 24th, 2010 @ 11:25 am

    The perfect time to explore solutions that might not make it in the real world. that is what student work is all about. Very well done on multiple levels.

    AMD…way to add something constructive to a student who has obviously put some hard work into a interesting solution. Lighten up!

  7. Sean Martorana
    March 24th, 2010 @ 12:04 pm

    Genius… absolutely practical and culture catching. Very nicely done!

  8. Sean Martorana
    March 24th, 2010 @ 12:06 pm

    I do feel the emotions need to be on the positive side. Nobody likes negativity being marketed at them.

  9. Andrew Matveev
    March 24th, 2010 @ 1:38 pm

    Very creative and interesting.. Greg said it, it doesn’t always have to nail all the requirements of a “real world”. This is a very unique approach to a product thats been designed and redesigned several million times, and just by looking at this lineup, you automatically get curious, and thats exactly the emotion you want.. (maybe another great emotion to add, curiousity..;)

    Overall, great job, I’m intrigued.

  10. Kaytee
    March 26th, 2010 @ 10:02 am

    I want these.

  11. Alejandro Díaz
    March 26th, 2010 @ 4:01 pm

    Amazing stuff… Love the way the “X” on the top is following the straw-like shape of the bottle. Very Clever.

  12. João Alves
    March 26th, 2010 @ 4:26 pm

    The bottle himself already looks like a party. Very good idea. Does it work properly?
    Very cool. Can someone spanish send me one to a portuguese hermano? lol.

    very good work for a student.

  13. Lolleee
    March 27th, 2010 @ 8:00 pm

    I love this! its so different and i think it would go great with teens and young adults. I’d buy it

  14. Braulio Araujo
    April 7th, 2010 @ 11:44 am

    Congrats man! This is freaking awesome. Everybody here in the agency wants these bottles!

  15. adrienb
    April 21st, 2010 @ 8:35 pm

    I would buy this. Cool idea!

  16. Jose Luis Garcia
    April 28th, 2010 @ 3:29 pm

    thank you everyone for there comments

  17. nora
    April 28th, 2010 @ 8:18 pm

    can you buy these anywhere?

  18. Nidia DM
    August 22nd, 2010 @ 4:46 pm

    interesting, fascinating!!

    you design more than a product an experience.
    Congrats!

    (:

    wanna buy it NOW!

  19. Shannon
    June 11th, 2011 @ 7:22 pm

    Can you buy these?? If so where.

  20. Erick
    January 15th, 2012 @ 8:31 pm

    Hey man awemose work , where and how can I get those stunning blottes

  21. kimberly kline
    June 8th, 2012 @ 4:31 am

    I LOVE this!! Great!

  22. Kyle
    January 10th, 2013 @ 6:59 pm

    Look amazing! I want to know if it is for sale, and if so, where can I buy it?

  23. nate
    March 8th, 2013 @ 11:20 pm

    This really would be a HIT in the US. Get it out there!

  24. Clinton Campbell
    March 4th, 2015 @ 7:03 am

    Cool design, intriguing concept. Is it available in stores or online?

  25. Kornelija
    March 16th, 2015 @ 8:22 am

    amazing! i want one!

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