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Student Work – José Luis García Eguiguren

January 20, 2010 | 6 Comments

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Designed by José Luis García Eguiguren | Country: Spain

“This project’s objective was to re-style the popular American “Barbasol” shaving cream in order to introduced it into the European market. For this, I maintained the basic form that they have used for years: the barber shop pole (stripes). The aggressive diagonal line that divides the stripes suggest a mix between the shaving cream and the fragance. It also alludes to the razor blades on the surface of the skin cutting through the facial hair. The way the lines drive all the way up and down on the sides makes a perfect simulation of the shaving cream mixing and exiting the can. The form of the can (cap & bottom) are in harmony with the angle of the stripes, thus providing a fluid motion for the eye. The typography utilized provides a more industrial and tech appearance.”

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Comments

6 Responses to “Student Work – José Luis García Eguiguren”

  1. jason
    January 20th, 2010 @ 4:22 pm

    That is just glorious work.

  2. Jeroen
    January 21st, 2010 @ 12:56 am

    Great work!

  3. j
    January 23rd, 2010 @ 3:56 am

    I wish that this design were real..great work.

  4. jose luis garcia eguiguren
    February 13th, 2010 @ 8:23 pm

    that you guys for your coments

  5. Rita Brito
    August 15th, 2010 @ 3:56 am

    Genial Pepe!!!! Eres un gran ejemplo para todos! Muy muy bueno trabajo!
    Miss You!

  6. Tim
    March 3rd, 2011 @ 3:02 pm

    Barbasol would be fools to not put this redesign into production. Epic job mate.

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