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Student Work – Julian Yeo

September 27, 2011 | 8 Comments

Designed by Julian Yeo | Country: Australia | Font: VAG Rounded

“The brand is named Real Juice with the idea of how the brand should be. That is friendly and subtly quirky. ‘VAG Rounded’ is used for the logotype to suit the characteristics of the brand. Real Juice is aimed at mid market consumers. I wanted to create a sense of familiarity and comfort by borrowing the fundamental aesthetics of real fruits. That is achieved through minimal and careful execution via photography and typography.”


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8 Responses to “Student Work – Julian Yeo”

  1. Meg Sylvia
    September 27th, 2011 @ 11:44 am

    I love seeing great student work. The minimalism looks great for such a brand.

  2. Selektor
    September 27th, 2011 @ 12:20 pm

    Minimal and straight to the point!I like the bottle shape, too. My suggestion is to add some more colour to create a little more difference in the labels – it will be hard to say which is which from little distance, as the fruit shapes and colours are very similar to each other.

  3. akrok design
    September 27th, 2011 @ 12:21 pm

    not bad. i am pretty sure “real juice” would need a ™ or ®. if that’s the brand. also it’s a litel bit bottom heavy. if you know what i mean. an other way, you might want to try. is to make the “real juice” band go side ways, from neck to cap. anway, i would love to see how it looks on the other side also. keep up the good work. ciao!

  4. Damaris
    September 27th, 2011 @ 1:30 pm

    Let me be the first to say that I find this boring and uninspired.

  5. Selektor
    September 28th, 2011 @ 6:29 am

    Damaris, why don’t you give some constructive feedback and suggestions on how to make it less boring and more inspiring?

  6. Maryline
    September 29th, 2011 @ 4:49 am

    It reminds me of the Vitamin Water packaging and a ktechup bottle. It’s minimal, clean and it looks nice, but I don’t see the originality in the shape of the bottle. The label I think is great and straight to the point. But with such an organic looking label the product better be good quality (truly natural).

  7. Damaris
    October 2nd, 2011 @ 4:53 pm


    To be honest, there isn’t a whole lot to work off of, since there isn’t hardly anything there. I’m not trying to be a smart-aleck, but that’s how I see it.

    I understand that the concept is basically “It’s 100% juice, so why clutter up the label, keep it as pure as possible.” But in my opinion, this kind of minimalism doesn’t come across as minimal/modern, it comes off as lazy.

  8. fantasy
    October 15th, 2011 @ 6:47 pm

    its same as a juice-drink in china! The juice-drink is named “Vitamin C 100”, and this brand is started 3 years at least.the search results by google:

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