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Curating the very best packaging design

Student Work – Karen Liong

June 3, 2011 | 3 Comments

Designed by Karen Liong | Country: United States

An extremely high level of craft and production has gone into this conceptual work from Academy of Art University student Karen Liong.

“The assignment is to conceptualize a skin care line for an existing brand that is currently not on the skin care market. Students are expected to understand the company philosophy, target audience, and overall brand aesthetics. The deliverables include seven skin care items and a point-of-purchase display. During the research, I discovered that people who purchase Bang & Olufsen products seldom seek for merely its technical quality, but also the design, user interaction and emotional appeal. Pluto skin care is targeted exclusively towards the high-income sector and design-savvy men that are 40 years old and above. The skin care line aims to deliver mostly everything a man could ever desire: character, charisma, and class. Inspired by Bang & Olufsen’s distinctive minimal aesthetics, the products rely upon basic geometric shapes to perform their function.”

Robert Sinskey Vineyards is not your typical commercial wine brand. Robert, a pioneer in American biodynamic wine industry, believes that best wines result from a holistic and symbiotic relationship between the grapes and the ecosystem around them: the soil, the animals, the moon, and beyond. Biodynamic agriculture is not an entirely human effort, but involves a lot of ‘help’ from the ecosystem as it plays a role as a living, complex organism. At RSV, all grapes are organically and biodynamically grown and produced.

The new Robert Sinskey labels utilize scientific elements of astronomical observation as its biodynamic process involves moon-phase observation and scientific precision. The new label designs possess a light and quiet ambiance to signify the notion of letting go hectic human processes and simply let Mother Nature take control. They also ignite a sense of curiosity upon the wine enthusiasts, providing them a new idea to talk about over wine and food.



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3 Responses to “Student Work – Karen Liong”

  1. Haryanto Tanjo
    June 3rd, 2011 @ 6:10 pm

    Terrific packaging! Definitely resembles the class of bang & olufsen.

  2. Creative Cowell
    June 9th, 2011 @ 4:29 am

    Love it, its such a modern and stylish design.

  3. Fifi Herawati
    June 15th, 2011 @ 7:54 am

    Very good design! Love it so much.
    Look so elegant and stylish.

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