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Student Work – Katelyn Peissig

January 24, 2012 | 4 Comments

Designed by Katelyn Peissig | Country: United States

“Heritage is a brand of single barrel bourbon whiskey who’s packaging reflects the age-old process of true whisky making. The creation of Heritage Single Barrel Bourbon Whiskey starts out with natural spring water and American born corn that is placed in a copper still to be distilled. From there its placed in charred oak barrels to age and gain color and flavor from the wood. Once the barrels have aged, the Bourbon whiskey is hand bottled and packaged for the consumer’s drinking pleasure.

To reflect the history and process of Heritage, I developed a logo that incorporates the number “1,” as well as the letter “H,” to represent the product. I added a shield to further emphasize the history behind the whiskey. When designing the labels my main focus was for them to contain an aged feel, yet contemporary look. The bottles are encased in oak boxes that I have stained and distressed to reflect the oak barrels, in which the whiskey is aged in.”


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4 Responses to “Student Work – Katelyn Peissig”

  1. TRU
    January 24th, 2012 @ 4:10 pm

    This project is far from being a student work! great!

  2. Harry
    January 25th, 2012 @ 9:14 am

    I really like the identity. The look of everything and the craftsmanship seems spot on from the photos.

    One of the best things a designer can do, in my opinion, is to take a copywriting class and/or learn more about our language and its various intricacies so that he or she can better describe his or her work. Proofread your press release next time!

    Great job.

  3. Oakland
    January 25th, 2012 @ 3:57 pm

    Great design theme of incorporating the history and future of the brand. Well Done!

  4. Federfein
    March 5th, 2012 @ 3:31 am

    Nice work! All fits and lovely handcraft! What else to say? It couldn’t be better :)

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