Designed by: PepsiCo Design & Innovation
Country: United States

Student Work – Kathy Mueller

Student Work - Kathy Mueller

Designed by Kathy Mueller | Country: United States

“Clean Break offers tongue-in-cheek parting gifts for that not-so-special someone. The concept is a line of confections, gift cards, and gift bags to deliver a “dear john” break-up message with humor. Our hope is that mismatched lovers can share a laugh in what is naturally an awkward moment, and perhaps even start a lasting platonic friendship.

Candy product packaging, like the “Don’t be Bitter” Lemonheads, proclaims such messages as, “Someone once told me, when life gives you a lemon… dump him.” And the cards offer options such as “I hope you… A) Find love. B) Call me to hook up. C) Go to hell or D) Get an STD.”

Student Work - Kathy Mueller

Student Work - Kathy Mueller

Student Work - Kathy Mueller

Student Work - Kathy Mueller

Student Work - Kathy Mueller

Student Work - Kathy Mueller

Student Work - Kathy Mueller

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Designed by: PepsiCo Design & Innovation
Country: United States

Student Work – Kathy Mueller

lovely-package-kathy-mueller-1

Student Work - Kathy Mueller

Designed by Kathy Mueller | Country: United States

“Clean Break offers tongue-in-cheek parting gifts for that not-so-special someone. The concept is a line of confections, gift cards, and gift bags to deliver a “dear john” break-up message with humor. Our hope is that mismatched lovers can share a laugh in what is naturally an awkward moment, and perhaps even start a lasting platonic friendship.

Candy product packaging, like the “Don’t be Bitter” Lemonheads, proclaims such messages as, “Someone once told me, when life gives you a lemon… dump him.” And the cards offer options such as “I hope you… A) Find love. B) Call me to hook up. C) Go to hell or D) Get an STD.”

Student Work - Kathy Mueller

Student Work - Kathy Mueller

Student Work - Kathy Mueller

Student Work - Kathy Mueller

Student Work - Kathy Mueller

Student Work - Kathy Mueller

Student Work - Kathy Mueller

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