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Student Work – Katie Riffle

May 21, 2010 | 3 Comments

Designed by Katie Riffle | Country: United States

“Bear Republic has developed award winning, hand-crafted lagers and ales. Located in historic Healdsburg, California, where hop kilns from another era are still visible, their products are brewed and aged using the traditional “art” of the masters. Bear Republic’s family business is unique, from the mother who greets you at the door, to the son who brews the ales, the father who pulls tap and the daughter-in-law who keeps the books.

The solution was to use the name as inspiration to create a Constructivist styled logo and packaging. The beer carton is modeled after Rodchenko’s famous soviet poster. The label and carton inform each other and easily pop in a sea of tame labels: the bear, dictating you to drink and enjoy!”

Comments

3 Responses to “Student Work – Katie Riffle”

  1. Andy Burdin
    May 21st, 2010 @ 9:07 pm

    Great concept, great design. Excellent work!

  2. G
    May 26th, 2010 @ 2:52 pm

    Students NEED to get away from doing literal representations of product names. Just because it has the word bear doesn’t mean it needs a bear; just because it has the word Russian doesn’t mean it needs a Russian typeface.

  3. Jim Paschal
    May 26th, 2010 @ 5:33 pm

    Wow! I love this. I happen to disagree with the prior comment. Sometimes the most obvious solution is the best one. It’s absurd to take a great name like Bear Republic and not expand upon it. And I think she was going for an homage to this poster http://magculture.com/blog/wp-content/uploads/2008/02/rodhcenko.jpg same typeface?

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