Designed by: PepsiCo Design & Innovation
Country: United States
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Belgian cookie brand Lotus Biscoff unveils its new global brand identity and packaging design, crafted by BrandMe. The aim is to modernise the brand, increase global recognition, and better appeal to consumers.
Explore “Elijo Creer” (I Choose to Believe), a project inspired by the 2022 Qatar World Cup. Transcending a single event, it promotes a proactive mentality and positive philosophy of life through a carefully crafted calligram.
Explore the playful and artistic design behind Jaja Tequila’s packaging inspired by Jaliscan sunsets. Discover how the brand utilized social media platform, TikTok, to share their creative process.
Discover Mayawell, a Mexican-owned beverage company that celebrates its heritage with natural, organic, and prebiotic drinks. The rebranding strikes a balance between traditional elements and contemporary design, offering a unique, healthy alternative to traditional sodas.
Gatorade, popular for its sports drinks, introduces a new product – Gatorade Water. Designed for active individuals seeking all-day hydration, this unflavored drink is infused with electrolytes and packaged in 100% recycled material.
Designed by: PepsiCo Design & Innovation
Country: United States
