March 25, 2010 | 11 Comments
Designed by Kevin Cantrell | Country: United States
“This proposed rebrand for Swedish based Acne Jeans focuses on Acne’s iconic name by incorporating crops and using a stark black and white color palette”
11 Responses to “Student Work – Kevin Cantrell”
While it’s quite handsome — it feels too reminiscent of the Saks Fifth Avenue identity: Exquisite thick/thin typography, used large and cropped, in stark black and white on basic bags for a company in the business of selling clothes.
While it doesn’t have the division-rotation of the Saks logo, at quick glance this feels the same, and definitely would to a basic consumer.
It’s nice work, but the designer should be more aware of such a high-profile graphic system.
Looks like Michael Bierut’s bag.
Although there are similarities to the Saks packaging (the black and white and simple cropping of type) it’s important to see these elements as separate pieces. No consumer would ever be seen carrying more than two of these at one time, which simplifies the communication and lessens the opportunity for confusion with the Saks brand. Plus, Saks is not the first to use black and white cropped type, it just happens to have been designed by a well-known designer, which elevates the level of exposure within the design community, and thereby it’s relative status as a victim of so-called “ripoffs”.
Seeing any of these bags/boxes individually would not evoke a memory of Saks, but more likely Crate & Barrel, if anything. The addition of the zig-zag also helps to differentiate the brand. Overall a very successful and unique system.
I like the designs, but I wish they had some color.
Great stuff for a student.
I agree with the reminiscence of Saks, but even more I think it’s a huge error not to use the actual Acne-logo (www.acnestudios.com).
To me it’s to exquisite for the brand and does not capture the Acne-style, even though it’s good looking.
Looks really nice but seems too upscale for a jeans company. You missed the market you’re selling to.
These jeans are in the $200–$500 category (via a quick flip thru their online store)
So upscale is appropriate, Greg.
The striped bag is striking and engaging, despite the lack of logo. However, the Saks redesign is immediately what I thought of. Not really working for me.
Nice work, although it is certainly a very similar approach to the Saks bags by Pentagram…. maybe this would have worked better with some color… the typeface is nice
Nice black/white bags, this is some nice works !
Since when did Pentagram have a monopoly on black & white and cropped typography? Just because a high profile design company has done something certainly does not mean it hasn’t been done before and does not mean it can’t be done again.
The application of these styles is very different from Pentagrams approach to Saks’ packaging system. Yes, it’s black and white. Yes, the typography is cropped. Look up the packaging that Massimo Vignelli has done or the work of Fabien Baron or Neville Brody and tell me that those elements haven’t been used before.
This is great work done by a young designer. Well done.
Curating the very best packaging design
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