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Student Work – Kevin Cantrell

March 25, 2010 | 11 Comments


Designed by Kevin Cantrell | Country: United States

“This proposed rebrand for Swedish based Acne Jeans focuses on Acne’s iconic name by incorporating crops and using a stark black and white color palette”




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11 Responses to “Student Work – Kevin Cantrell”

  1. Ricky Salsberry
    March 25th, 2010 @ 12:08 pm

    While it’s quite handsome — it feels too reminiscent of the Saks Fifth Avenue identity: Exquisite thick/thin typography, used large and cropped, in stark black and white on basic bags for a company in the business of selling clothes.

    While it doesn’t have the division-rotation of the Saks logo, at quick glance this feels the same, and definitely would to a basic consumer.

    It’s nice work, but the designer should be more aware of such a high-profile graphic system.

  2. shane
    March 25th, 2010 @ 1:04 pm

    Looks like Michael Bierut’s bag.

  3. Arlo
    March 25th, 2010 @ 4:07 pm

    Although there are similarities to the Saks packaging (the black and white and simple cropping of type) it’s important to see these elements as separate pieces. No consumer would ever be seen carrying more than two of these at one time, which simplifies the communication and lessens the opportunity for confusion with the Saks brand. Plus, Saks is not the first to use black and white cropped type, it just happens to have been designed by a well-known designer, which elevates the level of exposure within the design community, and thereby it’s relative status as a victim of so-called “ripoffs”.

    Seeing any of these bags/boxes individually would not evoke a memory of Saks, but more likely Crate & Barrel, if anything. The addition of the zig-zag also helps to differentiate the brand. Overall a very successful and unique system.

  4. Mario
    March 25th, 2010 @ 4:36 pm

    I like the designs, but I wish they had some color.
    Great stuff for a student.

  5. johanna
    March 25th, 2010 @ 11:55 pm

    I agree with the reminiscence of Saks, but even more I think it’s a huge error not to use the actual Acne-logo (
    To me it’s to exquisite for the brand and does not capture the Acne-style, even though it’s good looking.

  6. Greg
    March 26th, 2010 @ 2:35 pm

    Looks really nice but seems too upscale for a jeans company. You missed the market you’re selling to.

  7. Ricky Salsberry
    March 28th, 2010 @ 12:22 am

    These jeans are in the $200–$500 category (via a quick flip thru their online store)

    So upscale is appropriate, Greg.

  8. holla
    March 29th, 2010 @ 6:39 am

    The striped bag is striking and engaging, despite the lack of logo. However, the Saks redesign is immediately what I thought of. Not really working for me.

  9. Juan Miguel Marin
    March 29th, 2010 @ 7:52 am

    Nice work, although it is certainly a very similar approach to the Saks bags by Pentagram…. maybe this would have worked better with some color… the typeface is nice

  10. Nicolas
    February 14th, 2013 @ 4:35 am

    Nice black/white bags, this is some nice works !

  11. Michele
    April 24th, 2013 @ 9:07 am

    Since when did Pentagram have a monopoly on black & white and cropped typography? Just because a high profile design company has done something certainly does not mean it hasn’t been done before and does not mean it can’t be done again.

    The application of these styles is very different from Pentagrams approach to Saks’ packaging system. Yes, it’s black and white. Yes, the typography is cropped. Look up the packaging that Massimo Vignelli has done or the work of Fabien Baron or Neville Brody and tell me that those elements haven’t been used before.
    This is great work done by a young designer. Well done.

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