Designed by: PepsiCo Design & Innovation
Country: United States

Student Work – Kevin Kwok

Student Work - Kevin Kwok

Designed by Kevin Kwok | Country: United States

“The redesign of General Electric CFL light bulbs is aimed to bring a friendlier shelf presence through the use of basic informative graphics. An advantage of the redesign is the ability to stack the packages together to complete the graphical form of a CFL light bulb. The top and bottom of each package might look familiar, they graphically resemble what the top and bottom of a CFL light bulb. Also something to note is each wattage has it’s own color identity.

The redesign also considered the environment, the new design is packaged with post consumer cardboard rather than calm shell plastic. This ensures the use of less natural resources and therefore less impact on the environment. GE would also allow consumers to put old CFL light bulbs back in these packages and mail them back to be recycled.”

Student Work - Kevin Kwok

Student Work - Kevin Kwok

Student Work - Kevin Kwok

Student Work - Kevin Kwok

Popular designs

Rebranding Mayawell: A Blend of Mexican Heritage and Healthy Living

Discover Mayawell, a Mexican-owned beverage company that celebrates its heritage with natural, organic, and prebiotic drinks. The rebranding strikes a balance between traditional elements and contemporary design, offering a unique, healthy alternative to traditional sodas.

Designed by: PepsiCo Design & Innovation
Country: United States

Student Work – Kevin Kwok

ge1

Student Work - Kevin Kwok

Designed by Kevin Kwok | Country: United States

“The redesign of General Electric CFL light bulbs is aimed to bring a friendlier shelf presence through the use of basic informative graphics. An advantage of the redesign is the ability to stack the packages together to complete the graphical form of a CFL light bulb. The top and bottom of each package might look familiar, they graphically resemble what the top and bottom of a CFL light bulb. Also something to note is each wattage has it’s own color identity.

The redesign also considered the environment, the new design is packaged with post consumer cardboard rather than calm shell plastic. This ensures the use of less natural resources and therefore less impact on the environment. GE would also allow consumers to put old CFL light bulbs back in these packages and mail them back to be recycled.”

Student Work - Kevin Kwok

Student Work - Kevin Kwok

Student Work - Kevin Kwok

Student Work - Kevin Kwok

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