Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Lacy Kuhn | Country: United States
“The Heartland line of breakfast cereals is a newly conceived experiment by the National Cereal Corporation. The marketing strategy is based on the celebration of breakfast cereal’s all-American roots. Each flavor will be named after a state’s nickname; the pilot being Beehive Honey Squares. The packaging seeks to stand out from the competition, a blatant contrast to the standard cereal box approach.”
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This preliminary packaging concept is from a project exploring our client’s brand progression from a premium perfume brand to include values towards
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Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Lacy Kuhn | Country: United States
“The Heartland line of breakfast cereals is a newly conceived experiment by the National Cereal Corporation. The marketing strategy is based on the celebration of breakfast cereal’s all-American roots. Each flavor will be named after a state’s nickname; the pilot being Beehive Honey Squares. The packaging seeks to stand out from the competition, a blatant contrast to the standard cereal box approach.”
