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Student Work – Lillian Cutts

February 24, 2011 | 14 Comments

Designed by Lillian Cutts | Country: United States

“Stillier is a conceptual french gin, designed to appeal to female premium spirit buyers. The bottle design was influenced by the the delicate and feminine qualities of french lace. This embellishment is often used to adorn a woman making her feel romantic, provocative yet delicate. These are the qualities of this tripple distilled gin which is designed to appeal to women who often think gin is a hard, masculine drink. The curvaceous form of the bottle teamed with the intricate artwork proves that gin drinkers aren’t always who you think they are.”


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14 Responses to “Student Work – Lillian Cutts”

  1. leslie
    February 24th, 2011 @ 11:11 am

    Decent enough execution but as a woman I find the idea of gendered alcohol (or gendered anything really) extremely patronizing, especially with use of such gender cliches as curves, lace, and romance for women. Also, I think many women already drink gin — no need to try to “appeal” to them. The idea that women only drink wine is pretty outdated.

  2. Ballookey
    February 24th, 2011 @ 1:47 pm

    I pretty much agree with Leslie – when designs are overtly feminine, I feel pandered to. It’s enough to make a good design, it doesn’t have to have lace and curves and pink to make me want it.

    I do like when something that is typically designed specifically for men is given a feminine twist, but when buying alcohol (which I do plenty), I look for good brand names and known quality spirits, not a lacy design.

    Also, I thought the script read “Hillier”.

  3. Ben
    February 25th, 2011 @ 9:46 am

    Regardless of whether this is ‘pandering’ too much towards women, it’s STILL a very nicely designed bottle – and there is clearly a market for this kind of product, whether it’s actually wanted or not. In the UK, you only need to look at how many female-targeted cider products have appeared over the past few years to know that.

    I love the typography, shape and colour – and if you read it as ‘Hiller’, I think you’re forcing yourself to read the very obvious ‘s’ and ‘t’ as an H unfairly.

  4. faith
    February 25th, 2011 @ 1:26 pm

    Reminds me of a Christina Aguilera perfume or something similar, not appealing in the slightest.

  5. Feminine or not, it's super fly...
    February 26th, 2011 @ 1:18 am

    it’s interesting, without the description – as a man I find this is such an intriguing and eyecatching design.

    I don’t see the motif as lace, but more snakes skin, and the bottle shape doesn’t necessarily evoke feminine curves so much – with the matt cream it makes me think of something altogether more tribal and ancient, like carved limestone statue.

    The gold rimmed top is a subtle touch.

    Gender keywords aside, this is a successful and very elegant design.

    And on the subject of gendered marketing – be real, gins have forever been marketed as a “man’s drink” regardless of who buys it – marketing is always keyed toward demographics, one of the biggest being sex.

    It principally seem offensive, but it works nonetheless.

  6. Stephanie
    March 6th, 2011 @ 5:12 pm

    I think it’s pretty ridiculous to say this is offensive to women simply by using typical design characteristics that would appeal to women.. I think its a well executed and delicate design that works well for the audience, which is what a designer is meant to do.

  7. Onedinkenedi
    March 18th, 2011 @ 4:53 am

    I quite like the design, but -IMO- the Gin is not in harmony with the gentle shape.

    I could imagine this bottle for keeping liquids that helps pregnant women’s babies to develop healthy or stg. (Due to the corset-belly feel).

    Great visuals though. 9/10.

  8. Sasha Corbett
    March 25th, 2011 @ 10:38 pm

    Firstly, to all those who are so quick to be harsh and critical – think of how much hard work the designer would’ve put into this design and how much your words would hurt them. Would you stop this person on the street and be this rude to them? no, I dont think so.

    People should stop reading so much into the meaning of everything and not be so quick to judge.

    I think this design is delicate and different and something to be proud of.

  9. Greg
    March 25th, 2011 @ 10:39 pm

    This bottle is stunning despite what other people say. It doesnt redmind me of a gin bottle, but I think that is the point. The consumer is both suprised and intriuged by the original design and feel.

  10. Wayne Kerr
    August 20th, 2011 @ 1:20 am

    I think this piece is a work of art and allot of hard work has gone into it . People are always so quick to complain but never quick enough to compliment .

    Ask yourself have you done better ?

  11. Amelia Davidson
    August 20th, 2011 @ 9:09 am

    Good attention to type and detail, what font did you use? The white is very different for alcohol but gives the premium and luxurious feel.

  12. Lucy
    June 11th, 2012 @ 6:23 am

    Beautiful execution, it doesnt remind me of gin – but thats why I like it. The bottle seems delicate yet still subtle and is something I would put on display after drinking it.

  13. Sophie
    October 4th, 2012 @ 7:32 am

    Beautifully done, it surprised me to see this is a student work, it could perfectly be for sell as it is. Good job!

  14. Cathy
    February 13th, 2013 @ 12:06 pm

    I am a woman indeed and definitely not a feminist! Women, will you stop complaining about feeling patronised. I am a business development manager, speak many languages, work extremely hard and still love it when men offer to carry my bags at London Waterloo. A woman should want to be a woman without making her feel weak or stupid! Feminity is part of being a woman. I wear skirt suits, make up, beautiful underwear and love gin!
    The bottle looks beautiful. Will I buy it just because it looks good? We shall see.

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