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Student Work – Matthew Melling

April 24, 2012 | 8 Comments

Designed by Matthew Melling | Country: United Kingdom

“In the 1840’s thousands of people flocked to America in search of gold. My rebrand is based on the idea of discovering rare and valuable minerals, hence “Prospect Brewery”. The box appears to be a wooden crate full of rocks or coal. 6 small holes give the viewer a glimpse of the product inside. The bottles are painted in matte black to represent the rocks in which the minerals would have been found. The labels have a glossy finish and the design represents the crystal form of rare raw materials. The customer will discover 6 new beers for the first time with a sense of curiosity, and the award winning beer inside will not disappoint.”


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8 Responses to “Student Work – Matthew Melling”

  1. Greg
    April 25th, 2012 @ 8:14 am

    Hmm, interesting description for your product but unfortunately you are not able to be there and describe to the consumer what they are looking at when they purchase. Without a description I’m afraid this product will go no where because as far as I can tell from the photos there is nothing here that even says it’s beer? My recommendation to the company after reviewing this packaging would be to do a total re-brand.

  2. Matthew Melling
    April 26th, 2012 @ 5:54 am

    Thanks for the feature guys =D

  3. hello
    April 27th, 2012 @ 7:53 am

    It’s visually nice however looking for gold is an outdated concept , so in a current market thus would have not that much relevance. That being said I think your visual style is nice and very good aesthetically.But the concept of gold rush not so much as thousands died to get it. The beer I think if you want to put a consuming identity behind it better with something that relates to all. You could market it as a fusion of the flavour intended and the valuable mineral as the experience of tasting something and recognizIMG something new. I think with your design it would really work well.

  4. Matthew Melling
    April 27th, 2012 @ 8:54 am


    Thanks for your feedback guys, I appreciate it in all forms.

    These images are actually from the development stage.
    The finished images are on my website if youd like to see how I progressed



  5. Jordan
    April 27th, 2012 @ 10:33 am

    @hello, you should do your research on what is trending not only in the design world but fashion also. Have you not noticed how many men are wearing vintage inspired work wear clothing, lumberjack boots and the big scruffy beard. Although I’m not into this style, its trending hard. Another big trend that has been going on for the last year or two is geometric shapes. I think the student designer nailed it if his intentions was to create a cool and trendy looking beer.

    I agree with @Geoff partially in that he failed to identify it is beer – but a beer bottle is a pretty distinct shape.

  6. Greg
    April 30th, 2012 @ 4:04 pm

    Wow! Sorry, but I have to respond to Jordon’s remarks. The trend towards guys in “work inspired clothing, lumberjack boots and beards” was called GRUNGE in Seattle in the mid 90’s. Nothing new and nothing particularly trendy about it.

    The fact that he is following a trend, or as you say “is trending hard” does not make a design or a designer good. Most of the time that is what makes for “bad” work. Good work comes from a “original idea” and good execution of a idea that doesn’t have to play off of the hottest trend. Design is not social networking!

  7. Hmm
    May 28th, 2012 @ 5:19 am

    Creating a want when there is no desire for it through adverts, branding and manipulating people, capitalism at best, what a waste of time to sell people shit they do not really need, i was a graphic students got the highest mark and after working realised what a waste of time, i know this may be for your deegree but dont make this your life ideology its vacous , vain and full of shit, aesthetics are good for well being, but to solely focus on asthetics is just destroying and un productive. You got talent man don’t waste it to do shit things in the world.

  8. Megan
    January 24th, 2016 @ 5:16 pm

    I am not sure why everyone is being so negative towards this packaging. When I saw this I absolutely loved it! The elegance of it is amazing. What I love most is on your website how they are all packaged together. I would buy this in a heart beat.

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