Lovely Package

Curating the very best packaging design

Student Work – Michelle Wang

January 7, 2013 | 4 Comments

Designed by Michelle Wang | Country: United States

“This is a branding and packaging project for beer being brewed in the White House. Instead of being sold in stores, honorary guests receive this as a limited edition four-pack sampler from the President.  This fictional brand is named We the People, drawing inspiration from the historic documents on which our nation is founded on. The labels on each bottle pay tribute to a different document. Similar to how these documents are displayed in the National Archives in Washington DC, the packaging is meant to be utilized as a display case.”

“Blurb on box: “The President of the United States is pleased to present the official White House line of home-brewed beer. This four-pack sampler features a Honey Pilsner, Pale Ale, Brown Ale, and Honey Porter, all of which are infused with honey from our own bee-hive on the White House’s South Lawn. This limited edition beer is dedicated to the four historic documents on which our nation is founded on — the Articles of Confederation, the Declaration of Independence, the Constitution, and the Bill of Rights. So here’s to the people, for the people, by We The People!”


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4 Responses to “Student Work – Michelle Wang”

  1. Michael C. Upton
    January 7th, 2013 @ 11:15 am

    Looks great!

  2. John | Diseño web Sevilla
    January 8th, 2013 @ 8:33 am

    Great wood package, and i love the typo as well

  3. Marc Hughes
    January 8th, 2013 @ 2:47 pm

    I sure hope this was sent to the White House. It is a fantastic idea and really well done.

  4. Maryline
    January 15th, 2013 @ 10:05 am

    The box is very elegant and simple. I like the opening system of the box. These type of bottles remind me of Provence, I don’t know why. I love the concept of the white house brew. Mmmm, maybe there should be a brewery out there that offers “customized beers and labels” for people parties.

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