July 17, 2011 | 3 Comments
Designed by Miguel Molina | Country: Canada
“Brief: Create a sophisticated identity and packaging that reflect The Bitter Chocolatier’s luxury offering and ironic humour.
Solution: The brand has an edge. The elegant look contrasts sharply with its ironic humour. Poking fun at himself, The Bitter Chocolatier tells his tales of misfortune throughout his life through the different flavours. The product differentiates itself from other brands while entertaining the consumer.”
“Brief: Create a modern, masculine identity and packaging that express the unique mix of traditional and 21st century technologies.
Solution: The logo is based on traditional circular military emblems. Old-fashioned men’s shaving products inspired the packaging’s strong colour and sturdy materials. The contemporary aesthetic expressed in typography and layout brings the time-honored tradition of shaving products to the 21st century.”
“Brief: Design a sleek, modern CD cover for the group’s album, Discovery.
Solution: The wireframe images reference mixers and visualizers that represent each individual song. The entire album can be considered one long song that spikes fourteen times. Each spike is styled to a wireframe that represents the tempo and feel of the song.”
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