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Student Work – Mikhail Pitertsev

February 18, 2010 | 2 Comments


Designed by Mikhail Pitertsev | Country: Russia

Mikhail Pitertsev is a student at the British Higher School of Arts and Design in Moscow, Russia.



“Nova – 100% natural granulated instant coffee. It has 3 SKU: high-caffeine coffee (200% caffeine), classic coffee (100% caffeine), decaffeinated coffee with sedative herbs flavour (0% caffeine). Тhis coffee satisfy the following consumers needs: invigorating, tonus keeping, relaxing without changing favorite drink. The packing purpose is to take stand on a shelf against a category”.


“CityDay – this drink is prepared on the basis of mineral water with addition of natural juice. It is designed for young city people who live a healthy lifestyle. All drinks have different effect on the customers – from relaxing to the waking up effect”.


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2 Responses to “Student Work – Mikhail Pitertsev”

  1. Erik Mellenius
    February 19th, 2010 @ 1:51 am

    Is it supposed to say “Quiet” on the decaf?

  2. Angela
    April 8th, 2010 @ 11:55 am

    Love both ideas.
    Especially the detail that the whole coffe package reminds of a coffe maker and that the representation of the strengh of the product looks like a roulette in the supposed machine.
    I also like the detail on the neck bottle of the CityDay drinks that show the purpose of each variety.

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