Designed by: PepsiCo Design & Innovation
Country: United States
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Explore Fuji, an Egyptian cafe named after Japan’s Mount Fuji, known as the Prosperous or Peerless Mountain. The cafe’s branding includes a typeface with curving waves and an icon symbolizing luxury at the peak.
“Vietnam’s beer market is shifting towards lighter options, driven by younger, health-conscious consumers. Breweries are responding with new products and refreshing package designs that balance tradition with modern lifestyle demands.”
Discover TLALOCAN, a limited edition artisanal mezcal celebrating Mexico’s mythological culture. Reflecting the legacy of Tlaloc, the rain and thunder god, its unique design reveals a hidden divinity, linking Aztec mythology to modernity through a sip of heritage.
Steven Noble created unique illustrations for Left Field Wines, leveraging New Zealand’s ethos of exploration and creativity. The hand-carved designs, featuring whimsical creatures, have successfully broadened the brand’s global appeal.
“Paipo Gin, a coastal gin from Sagres, Portugal, pays homage to the surfing tradition. With ingredients sourced locally and packaging inspired by the sea, it embodies the spirit of this coastal paradise.”
Designed by: PepsiCo Design & Innovation
Country: United States
