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Student Work – Nathan Godding

May 27, 2011 | 4 Comments

Designed by Nathan Godding | Country: United States

“I created a line of ready to drink whiskey sours from Bulleit Bourbon. I also designed a jug of non-alcoholic sour mix to compliment this new brand extension. I used elements from the original Bulleit packaging such as a wrap-around label and decorative borders to aid in brand recognition, while eclectic typography references the rich history of bourbon whiskey… but with a modern twist.”

Comments

4 Responses to “Student Work – Nathan Godding”

  1. Jim
    May 28th, 2011 @ 12:24 pm

    God I hope a product this pandering and cheesy never comes to market to undermine the integrity of this fine bourbon.

  2. SZ
    May 30th, 2011 @ 10:49 am

    I hate to agree with Jim because I know your work and you have some pretty spectacular stuff, specifically in print design. It would have been nice to have seen a tighter connection to the Bulleit Bourbon brand. Bringing in all the color into the label brought down the integrity of the brand. It may have been better to use color more solidly; creating a color pallet that worked with the brand orange; using a different color label per mix/type. I also feel the type on the label is a bit too large and creates an imbalance between the brand name above. I know you as an amazing print designer but when it comes to packaging you have to break away from print in order to create a greater brand presence that maintains brand equity and pops on the shelf, in a good way.

  3. dethjunkie
    May 31st, 2011 @ 12:17 am

    This is fucking dope. what school do you goto? or did goto?

  4. Nathan Godding
    June 4th, 2011 @ 3:27 pm

    Thank you, SZ, for the thoughtful and constructive critique.
    Dethjunkie — I go the the Academy of Art University in San Francisco.

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