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Student Work – Niklas Hessman

July 23, 2010 | 13 Comments

Designed by Niklas Hessman | Country: Sweden

“A kind of taste pack for oatmeal. This package contains the right amount of oatmeal with added sugar and salt. You break your BREAK FAST pack over a bowl, add water and cook in the microwave. Then you can tentatively serve with cold milk. The idea is to target a new audience that otherwise would not eat oatmeal, but also to those who are usually in a hurry in the morning and tend to skip today’s most important meal, breakfast. Break it fast and have a BREAK FAST!”

Comments

13 Responses to “Student Work – Niklas Hessman”

  1. Christina
    July 23rd, 2010 @ 10:59 am

    A simple and fully-developed idea. Great work!

  2. Radka
    July 23rd, 2010 @ 1:54 pm

    Nice idea! I like it but colors are so sad for food…

  3. Hannah
    July 23rd, 2010 @ 4:38 pm

    Love this! Anything which makes porridge more widespread gets a thumbs-up from me.

  4. Tim
    July 24th, 2010 @ 1:28 am

    Good packaging. It is possible still to add a capability simultaneously to fill in milk.

  5. Christina
    July 24th, 2010 @ 9:37 am

    Now that Radka mentioned something, I agree, there are a lot of fun choices available for two-color combinations. It’d be neat to see a variety of color combos.

  6. kmr
    July 25th, 2010 @ 2:01 pm

    Looks good but not very friendly towards the environment :(

  7. Adforum
    July 26th, 2010 @ 11:30 pm

    Environmentally disaster!

  8. cenk
    July 27th, 2010 @ 2:08 am

    I agree with the color concern but the idea is cool.

    though a take away makes more sense, to simultaneously pour the milk in its own packaging which also serves as the bowl. This way it’s more personal, and portional, and fit for take away-serve anywhere.

  9. Stan Lemmens
    July 27th, 2010 @ 9:25 am

    Cool and Great design. But more: you took the meaning of Breakfast – a fast break between waking up and getting into the day- as you understood it. Fresh, young, full of vibes….

    Kom igen, jag gillar det!
    Stan

  10. mike
    July 28th, 2010 @ 12:47 am

    Paper is more environmentally friendly than plastic. Plastic comes from oil wells and supports a horrible industry. Paper comes from trees, grown on tree farms, and is (amazing I know) biodegradable!

    Curb your false environmentalism.

    Also where can I buy this freaking awesome oatmeal??

  11. Niklas Hessman
    July 28th, 2010 @ 5:53 pm

    Stan and Mike, thats the spirirt!
    Well I’ve been in contact with some major food deliverers here in Sweden, so maybe we’ll see it on the market in a near future. That’s my goal, but hey that would be a dream come true. And I really think this could be smash hit!

    It is not at all a disaster to the environment, as some of you people say. It’s made of a very thin Environmental friendly card board. You have to think a little step longer… Maybe those guys who are eating this healthy porridge manage to take the bike to work instead of the bus or their car 😉

  12. Mike Knight
    August 11th, 2010 @ 8:13 am

    Hi Niklas do you have a contact address in which i can get hold of you? we would like to feature your product in our next issue.

    Best

    Mike

  13. Alex
    August 5th, 2012 @ 9:59 pm

    Hi Niklas,

    Appreciate if you could please contact me. I am interested to understand more about your design concept, and if any manufacturer has launched your concept.

    Cheers,
    Alex

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