Student Work – Niklas Hessman
February 20, 2012 | 11 Comments
Designed by Niklas Hessman | Country: Sweden
“Myself and others feel that there is a lack of a premium pringles product line. Therefore I decided to design one. The outcome is a product that will stand out from the other Pringles while retaining the well known tube shape. Simple and clean packaging design that will work in the Scandinavian market.”
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11 Responses to “Student Work – Niklas Hessman”
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February 20th, 2012 @ 9:09 pm
nice! very upscale for pringles…
February 21st, 2012 @ 2:54 am
oh. I like it very much! the packaging… not the product
February 21st, 2012 @ 7:49 am
I’m not sure that a snack “food” like this is deserving of such high-class packaging. It’s pretty, but not fitting for what is inside.
February 22nd, 2012 @ 10:29 am
Very neat! Would definitely stand out in the row of the pringles products
February 24th, 2012 @ 11:45 am
congratulations Niklas! paramount package in your portfolio! Keep it up!
February 24th, 2012 @ 10:01 pm
Execution is great, but I don’t think it would work in the real world. In its essence, Pringles is junk/snack/party/fun food (not high end). Yes, this package would stand out, but I think people would buy the sour cream and onion over this. Why make a brand into something that it’s not?
February 27th, 2012 @ 5:12 pm
looks great though.
March 7th, 2012 @ 8:43 pm
It definitely pops out of the shelf. So half the battle won.
March 22nd, 2012 @ 8:48 am
Love the design, I would totally buy it!!
May 8th, 2012 @ 1:10 am
Beautifully designed – not a Pringles fan either, but these would most certainly end up in my shopping trolly were they available.
Great work!
September 16th, 2012 @ 6:06 pm
I would change the “Premium Edition ” to just “Premium” Great use of Space.