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Student Work – Niklas Hessman

February 20, 2012 | 12 Comments


Designed by Niklas Hessman | Country: Sweden

“Myself and others feel that there is a lack of a premium pringles product line. Therefore I decided to design one. The outcome is a product that will stand out from the other Pringles while retaining the well known tube shape. Simple and clean packaging design that will work in the Scandinavian market.”


12 Responses to “Student Work – Niklas Hessman”

  1. thosewhomake
    February 20th, 2012 @ 9:09 pm

    nice! very upscale for pringles…

  2. Gerlinde Gruber
    February 21st, 2012 @ 2:54 am

    oh. I like it very much! the packaging… not the product 😉

  3. Calee
    February 21st, 2012 @ 7:49 am

    I’m not sure that a snack “food” like this is deserving of such high-class packaging. It’s pretty, but not fitting for what is inside.

  4. Selektor
    February 22nd, 2012 @ 10:29 am

    Very neat! Would definitely stand out in the row of the pringles products

  5. TRU
    February 24th, 2012 @ 11:45 am

    congratulations Niklas! paramount package in your portfolio! Keep it up!

  6. Brian
    February 24th, 2012 @ 10:01 pm

    Execution is great, but I don’t think it would work in the real world. In its essence, Pringles is junk/snack/party/fun food (not high end). Yes, this package would stand out, but I think people would buy the sour cream and onion over this. Why make a brand into something that it’s not?

  7. akrok design
    February 27th, 2012 @ 5:12 pm

    looks great though.

  8. Anders
    March 7th, 2012 @ 8:43 pm

    It definitely pops out of the shelf. So half the battle won.

  9. Julia
    March 22nd, 2012 @ 8:48 am

    Love the design, I would totally buy it!!

  10. Lindé Davies
    May 8th, 2012 @ 1:10 am

    Beautifully designed – not a Pringles fan either, but these would most certainly end up in my shopping trolly were they available.
    Great work!

  11. Chris
    September 16th, 2012 @ 6:06 pm

    I would change the “Premium Edition ” to just “Premium” Great use of Space.

  12. Sergio
    April 16th, 2016 @ 11:59 pm

    Where or how can I buy them?

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