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Student Work – Niklas Hessman

February 20, 2012 | 12 Comments


Designed by Niklas Hessman | Country: Sweden

“Myself and others feel that there is a lack of a premium pringles product line. Therefore I decided to design one. The outcome is a product that will stand out from the other Pringles while retaining the well known tube shape. Simple and clean packaging design that will work in the Scandinavian market.”


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12 Responses to “Student Work – Niklas Hessman”

  1. thosewhomake
    February 20th, 2012 @ 9:09 pm

    nice! very upscale for pringles…

  2. Gerlinde Gruber
    February 21st, 2012 @ 2:54 am

    oh. I like it very much! the packaging… not the product 😉

  3. Calee
    February 21st, 2012 @ 7:49 am

    I’m not sure that a snack “food” like this is deserving of such high-class packaging. It’s pretty, but not fitting for what is inside.

  4. Selektor
    February 22nd, 2012 @ 10:29 am

    Very neat! Would definitely stand out in the row of the pringles products

  5. TRU
    February 24th, 2012 @ 11:45 am

    congratulations Niklas! paramount package in your portfolio! Keep it up!

  6. Brian
    February 24th, 2012 @ 10:01 pm

    Execution is great, but I don’t think it would work in the real world. In its essence, Pringles is junk/snack/party/fun food (not high end). Yes, this package would stand out, but I think people would buy the sour cream and onion over this. Why make a brand into something that it’s not?

  7. akrok design
    February 27th, 2012 @ 5:12 pm

    looks great though.

  8. Anders
    March 7th, 2012 @ 8:43 pm

    It definitely pops out of the shelf. So half the battle won.

  9. Julia
    March 22nd, 2012 @ 8:48 am

    Love the design, I would totally buy it!!

  10. Lindé Davies
    May 8th, 2012 @ 1:10 am

    Beautifully designed – not a Pringles fan either, but these would most certainly end up in my shopping trolly were they available.
    Great work!

  11. Chris
    September 16th, 2012 @ 6:06 pm

    I would change the “Premium Edition ” to just “Premium” Great use of Space.

  12. Sergio
    April 16th, 2016 @ 11:59 pm

    Where or how can I buy them?

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