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Student Work – Niklas Hessman

May 5, 2010 | 7 Comments

Designed by Niklas Hessman | Country: Sweden

“The assignment was to design five pasta packaging. Also to come up with a brand and the packaging and graphic design should indicate LOW PRICE. There would be possible for more products to enter Durum Company (Durumkompaniet).”


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7 Responses to “Student Work – Niklas Hessman”

  1. frankbernards
    May 5th, 2010 @ 1:18 pm

    I love this packaging. Becaus they take some part of normal packaging of noodle (picture of produce) and new element (diagonal and logo in half).
    It’s clean and it’s work. Good job.

    [sorry for my english, I’m french ans not to good in english!]

  2. Niklas Hessman
    May 5th, 2010 @ 5:20 pm

    Thank you! Appreciate your comment. My english is’nt that good either 😉

  3. Felipe
    May 5th, 2010 @ 7:09 pm

    Cool! the graphic as Frank said is very clean, and it’s able to work with other products if you wish, and the typography was very well aplied, i really like it. Good Job ^^
    (i talk spanish, so mi english is not so good either :D)

  4. Zack
    May 5th, 2010 @ 9:36 pm

    Nice design, agree with Frank.

  5. Ben Peck
    May 8th, 2010 @ 12:07 pm

    This is very good. Lover the simplicity of it all. But it tells the story beautifully.

  6. Mario
    May 18th, 2010 @ 7:59 am

    I feel it is a little old-fashion the concept that is something is cheap does have to look cheap. woulndt be better to have a packaging that says “this pasta is good” and when you check the price you think “hey, it is cheap!”

    if someone is already poor why insult them with a depressing design like this one? yes, btw, this is really depressing…looks like a medicine.

  7. Niklas Hessman
    May 24th, 2010 @ 3:16 am

    Can’t please everybody 😉

    And I do not understand your critics, you just sound jealous 😛

    Not only poor people buy cheap pasta, and thats insulting of you to say! haha

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