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Student Work – Oliver Lan

June 20, 2011 | 11 Comments

Designed by Oliver Lan | Country: United States

“Broken Bottle asked us to develop a brand that packages their beer with a lot of bite. We centered the brand around their name and as ‘a strong hitting beer.’ The brand harkens to a time where beer is centered around craftsmanship. However, the packaging reflects the broken name and the beer’s hard-hitting flavor. The various elements of the package are cut into different sections and applied over stripped and worn cardboard. The typography is a mess. The bottles are bandaged. The handle is taped together. It’s a broken beer with broken packaging.”



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11 Responses to “Student Work – Oliver Lan”

  1. meks
    June 20th, 2011 @ 8:13 am

    Good concept with the typography. Would break the word “Broken”, with opposite rotation.

    At the end of the day, you want people to look at this packaging and want to drink the beer With that in mind, the blood droplets and bandages are kinda gross and maybe not the best choice (this isn’t gross-out candy after all)

  2. TYPO
    June 20th, 2011 @ 8:28 am


  3. jack
    June 20th, 2011 @ 3:50 pm

    I know my fellow students are trying to be creative but when they’re thinking of concepts they also have to consider how realistic it is if you were to actually make it and this would be expensive and extra waste to the environment, i also have thought of crazy ideas like this but if u were at a company and designed this they wouldnt make it because the bandage is extra cost and waste for the environment.

  4. Dan
    June 20th, 2011 @ 4:14 pm

    Not sure a homeless person would even want this…

  5. Daniel
    June 22nd, 2011 @ 5:13 am

    I think it’s great!

  6. keenan
    June 22nd, 2011 @ 11:07 am

    I agree with the extra cost for a low impact element (the bandages). An alternative could be to design a neck label based on that shape. Give it the look of a wrapped bandage. Just a thought.

  7. Tom
    June 23rd, 2011 @ 6:29 am

    Really nice idea!
    I must admit I’m not sure if I like the white tape stuff around the tops of the bottles and the handle of the box, but apart from that I like it. I think it’s quite bold and different to any other products in this kind of market, which is why I think it works.

  8. michael g.
    June 23rd, 2011 @ 7:26 am

    i really like the broken down box that it comes in, as well as the marketing copy on the label… i think it nails the brand character… the bandaging of the bottle is a bit much for me, but hey whatever works

  9. Josh Y.
    June 24th, 2011 @ 10:00 am

    I can appreciate the custom label but you’d also have to keep in mind the costs that come with having that printed and applied either by hand or machine. Can that custom design be applied the same from bottle #1 to bottle #568?(I know it’s student work) That being said it’s very creative and different so kudos to you for that.

  10. Stefan
    June 24th, 2011 @ 10:51 am

    I’m sure a teacher would love this, as it does go with the concept. But from a buyers POV, it looks unprofessional and I’d think that the packaging quality directly reflected upon the quality of the beer

  11. João
    June 26th, 2011 @ 10:35 am

    well, the concept is indeed very cool and original.
    but as said above i’m not sure if a teacher or even a beer company would sell it that it. it’s still a little immature. it can be “broken and dirt concept” without acessories and blood paint.

    all in all, it needs some work to be a real deal.

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