Lovely Package

Curating the very best packaging design

Student Work – Parusha Lewis

July 16, 2010 | 2 Comments

Designed by Parusha Lewis | Country: United Kingdom

“Gusto is a fictional family-run food company specialising in slow food (food that is ethical, environmentally friendly and often organic). The packaging design (letterpress, hand-lettering and a natural beige paper texture) reflects the homemade, natural goodness of the contents, a pasta range and complimentary pasta sauce range. The repetition of the rosette hints at the merits involved in purchasing the product – recyclable/reusable packaging, healthy food, plus the gentle impact on the environment and fair pay received by the farmers and people involved in producing the end-product.”

Comments

2 Responses to “Student Work – Parusha Lewis”

  1. Jo
    July 18th, 2010 @ 2:10 pm

    Gorgeous design. Is the entire product fictional or just the family run part? If real, I would buy it on the packaging alone. So lovely.

  2. Zoe
    July 25th, 2010 @ 9:45 am

    Love P. 😉 Wish you all the best, ur work is excellent , u’ll go far 😉 xx

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