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Student Work – Pia Storm & Rine Boland Folden

August 15, 2011 | 2 Comments

Designed by Pia Storm & Rine Boland Folden | Country: Denmark

Carl wine is an independent and family owned company founted in 1973 by Erling Carl, and currently under the management and ownership of his two sons, Michael and Gert Carl. During its more than 35 years of existence the company has developed from a one-man operation, to a business group with wine production in Bordeaux and Romania.

The Romanian low-medium prized wines are sold in discount grosery shops. The insight is that people buying wine in discount shops often know very little to nothing about wine. Therefore we wanted the help the consumer by letting the label reflect the taste and quality of the individual wine. From the cheap Merlot/Sangiovese to the more expensive Reserve and white wine.

Comments

2 Responses to “Student Work – Pia Storm & Rine Boland Folden”

  1. Jordan
    August 16th, 2011 @ 8:57 am

    Mustache = price? So the more ‘bourgeois’ the mustache is, the more expensive it gets? I think it would draw some discussion – which is a key element of design. Well done!

  2. Christian
    August 22nd, 2011 @ 6:40 am

    Good insight + good design = great work.

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