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Student Work – Ric Bixter

July 1, 2011 | 18 Comments

Designed by Ric Bixter | Country: United Kingdom

“The brief was to go into the pound shop and pick out something that seemed dull and completely re think the packaging of it. The idea is that the elastic band in the middle squeezes in the box and the strong the band, the most the box is squeezed.”


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18 Responses to “Student Work – Ric Bixter”

  1. Tom Hume
    July 3rd, 2011 @ 8:33 am

    What a brilliant way to communicate the product – something that is rather dull – in an exciting and instinctive way.

  2. Lee Barnsley
    July 3rd, 2011 @ 8:16 pm

    Love this. Really simple, really clever, and best of all you get to touch/test the product without having to open the box.

    Amazing work

  3. Adam Heath
    July 4th, 2011 @ 4:19 am

    This is great work – combining packaging form with product attributes and finding a way to bring the product out of the pack is really inspired.

    I can imagine brand managers of diet packet soups, lite-bite chocolates and other slimmers products taking note. The concept is a little like the special k innovation with the scalloped side, but it takes things several notches further. One to watch if Ric seeks further packaging projects.

  4. Naeem Mitha
    July 4th, 2011 @ 4:18 pm

    brilliant Ric. You have worked so hard on it all this time in the studio we used to be there and you would be working on that idea. It has paid off. Your famous.

  5. Josh Cotton
    July 4th, 2011 @ 8:42 pm

    Terrible font choice for the strength of bands.
    Three box shapes and band application to out side of box is impractical from a commercial production perspective.

    Clever idea though.

  6. Stefan Imbesi
    July 5th, 2011 @ 6:02 am

    Excellent Idea!!!

  7. Whodesignedit
    July 5th, 2011 @ 8:51 am

    Love this concept!

  8. Teresa Wirtz
    July 5th, 2011 @ 9:30 am

    Very creative! I would buy these.

  9. smirker
    July 8th, 2011 @ 7:26 am


  10. HMB
    July 14th, 2011 @ 2:27 am

    Very nice and clever work!

  11. p.meraz
    July 31st, 2011 @ 7:53 am

    Love the cleverness of this!

  12. andrea wagner
    August 9th, 2011 @ 9:19 am

    This has the simple brilliance that the work of Tibor Kalman had!

  13. miquel
    November 20th, 2011 @ 3:45 am

    love it `cause there`s concept behind! Congrats!

  14. Sofía
    December 8th, 2011 @ 2:04 pm

    Now this is just fantastic. Have no idea who would buy that many bands, but is a very clever concept.

  15. Almog
    January 26th, 2012 @ 12:57 am

    Awesome! so clean and neat, wonderful idea!

  16. kelly
    November 14th, 2012 @ 3:00 pm

    If anyone ever just needed one rubber band, they could just nick the one off the box.

  17. nina
    December 28th, 2013 @ 9:02 am

    Brilliant design that conveys the product so well.
    I love this!

  18. jeoffry
    November 23rd, 2015 @ 1:01 am

    So interesting! 😀

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