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Student Work – Samantha Hartill

April 6, 2012 | 10 Comments

Designed by Samantha Hartill | Country: United Kingdom

“Coffee beans go through a rigorous process to be ‘stripped down to their natural form.’ Therefore, by the end stage of the process – the bean is ‘Naked.’ This is the rationale behind the name, theme and strap line of this coffee brand.

Coffee is a drink favoured by an adult audience. Therefore, the theme and copyright behind this brand will appeal and be understood by the intended audience.”

“There are plenty of references relating to being naked in a descriptive and an instructive way in how the audience interact with the packages. Although, on the front this appears to be fun and cheeky with references to skinny dipping and going commando, but on the back there is a deeper meaning – The Naked Truth. The brand has a strong connection with Fairtrade. Therefore, Naked Bean Co, have revealed their brand values and the reason why the audience is needed to keep the range alive and also the makers behind the beans – Fairtrade, upholding an ethical brand value with Fairtrade and the Naked truth.”

“The package design is to be natural and neutral, with a playful outlook intended for adults. Each package is to be a different shape, but the visual language needs to be consistent to keep them a ‘Naked family.”

“There is a Naked scale, depending on the strength of the coffee, one bean being smooth to three beans being strong.”



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10 Responses to “Student Work – Samantha Hartill”

  1. Anna Crickmore
    April 6th, 2012 @ 1:19 pm

    Brilliant work Sam! xx

  2. Richard Gooch
    April 6th, 2012 @ 1:27 pm

    Really enjoyed the bold typography, palette and rationale behind the name. The cheeky references to nudity, skinny dipping and going commando are fun. My only comment to the overall design might be the lack of sensual curves in favour of straight edges.

  3. Wonder Food
    April 6th, 2012 @ 2:23 pm

    Beautiful, simple and ‘organic’ looking packaging

  4. Olivia
    April 6th, 2012 @ 2:35 pm

    Great looking package! However, it’s “Colombian” not “Columbian.”

  5. Samantha Hartill
    April 6th, 2012 @ 4:43 pm

    Thank you very much for your lovely and useful feedback, very much appreciated, Olivia, I will remember that word forever, I am glad you pointed that out, thank you

  6. Selektor
    April 9th, 2012 @ 10:11 am

    Great choice of color and typography!

  7. William Smith
    April 17th, 2012 @ 3:13 am

    Samantha, impressive work here and on your website. You say your available for job opportunities but there is no contact section on your website. Drop me an email if you can. Many thanks.

  8. Samantha Hartill
    April 21st, 2012 @ 2:13 am

    William, thank you very much for your comment, I am unable to find your email – if you would like to email me, – that would be great thank you :)

  9. Tercio
    June 25th, 2012 @ 1:33 am

    Hi Samantha, is this a real coffee company? Where do I get further information about it? Thank you.

  10. Tercio
    June 25th, 2012 @ 1:37 am

    I would like to talk to you about this project of yours. Regards, Tercio

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